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Sales Impact Academy
Must See Events
  • Wednesday, May 26, 2021 · 4:00 PM BST
    Meet Greg Holmes, former CRO of Zoom who was employee number six back in 2013 and took the company from nothing to IPO and a subsequent market cap of $100B.

    Discover the alternative way to build and scale a revenue organization, one that created...
  • Thursday, October 22, 2020 · 4:00 PM BST
    Two of the leaders behind Tableau shared the secrets that led to their massive success scaling from $0 - $1 billion in sales.

    Elissa Fink and Kelly Breslin Wright - former Chief Marketing Officer and former Executive Vice President of Sales at Ta...
  • Thursday, February 25, 2021 · 4:00 PM GMT
    Ever wondered why one SaaS business is worth 5x revenue, and others are worth 20x? Do you know the key revenue metrics that really make a difference to trade buyers and the public markets?

    It’s the responsibility of revenue leaders in fast-gro...
  • On-demand
    Chris Lochhead (Author of 'Play Bigger') joined us to discuss how rebels and innovators create new categories and dominate markets.
  • On-demand
    Kieran Flanagan (Senior Vice President Marketing, Hubspot), introduced us to the product-lead approach to growth.
  • On-demand
    Mark Roberge, the Managing Director at Stage 2 Capital and former CRO of Hubspot and Senior Lecturer at Harvard Business School, joined us for a lesson in growth.

    "When to scale?" and "How fast?"

    These two questions are mission-critical for st...
  • Wednesday, November 18, 2020 · 4:00 PM GMT
    In November, David Skok ran through his famous nine steps to get to repeatable, scalable, and profitable growth and all the tips he wishes he’d known when he was starting a business. He explains the biggest mistake he sees killing startups and the...
  • Thursday, November 12, 2020 · 4:00 PM GMT
    Pricing is like the mythical creature of strategy. From seed startups to seasoned enterprise behemoths, there's an alarming level of pricing the world is merely guessing on - and ProfitWell has the data to prove it. CEO Patrick Campbell, joined us...
  • Wednesday, January 26, 2022 · 4:00 PM GMT
    Did you know that the #1 factor separating top sales performers from the rest is understanding the power and leverage held by each side in the negotiation?

    Most salespeople don't know what levers to use during a negotiation besides price and cost...
  • Wednesday, November 17, 2021 · 4:00 PM GMT
    70% of first-time VP Sales in SaaS don’t make it past 12 months, and the overall average tenure is now just 19 months.

    VP Sales worldwide are struggling because they don't really know what VCs expect from them, making it harder to get the backing...
  • Wednesday, September 15, 2021 · 4:00 PM BST
    Only 15% of revenue leaders are satisfied with their forecast process, and yet everyday SaaS businesses are making critical decisions with zero to no confidence in their current and future growth.

    Achieving accurate forecasting is pretty much Rev...
  • On-demand
    Morgan Ingram (Director of Sales Execution and Evolution, JB Sales Training) joins us to teach us how to make prospecting fun.
  • On-demand
    Sam Nelson (SDR Leader, Outreach) and Ken Amar (Manager of Sales Development, Outreach) joined us to discuss using prioritization and sequence strategy to get more qualified opportunities.
  • On-demand
    Chris Hatfield (Mindful Sales Coach & Consultant) introduced us to Neuroselling.
  • On-demand
    Join guest host, Sam Nelson, SDR Leader at Outreach for an hour-long session on The Agoge Sequence.
  • On-demand
    Daniel Disney is one of the world's leading Social Selling & LinkedIn experts. He is the author of #1 best-selling book, "The Million-Pound LinkedIn Message" and is a hugely popular international keynote speaker. Daniel trains companies and sales...
Revenue Leadership
  • Wednesday, October 20, 2021 · 4:00 PM BST
    89% of Series A and 84% of Series B companies fail to exit, mostly because they struggle to find product-market fit (PMF) as they expand to new markets.

    The majority of revenue leaders are not continuously looking for PMF and cannot ensure they’r...
  • Tuesday, March 30, 2021 · 4:00 PM BST
    We operate in a world of expanding tech stacks, multiple customer touchpoints, and scattered workforces. How do fast-growth companies improve efficiency whilst closing more deals and creating a thriving GTM Strategy?

    The answer probably isn’t ano...
  • Wednesday, March 24, 2021 · 4:00 PM GMT
    Join four world-renowned revenue leaders as they reveal the secrets they deployed to scale iconic tech companies like Hubspot, Tableau and Ometria.
  • Tuesday, February 16, 2021 · 4:00 PM GMT
    For most B2B SaaS start-ups & scale-ups, an SDR team is an essential component of a successful GTM execution strategy. But, sales dev is rarely plug-n-play. Spinning up an outbound team that can continually deliver on their ORM figure, or an inbou...
  • Wednesday, January 27, 2021 · 4:00 PM GMT
    Very few SaaS businesses get anywhere close to $100M ARR without a stellar Partnerships team at the heart of their growth strategy. And yet very few start-ups seem to have the faintest idea how to set this up correctly.

    In this episode of Pete...
Management & Leadership
  • Wednesday, February 16, 2022 · 4:00 PM GMT
    It's never been this hard to hire talented sales professionals. There are currently 19,000 SDR job openings in the US alone, and competition is incredibly fierce between SaaS scale-ups.

    Sales leaders struggle to hire fast enough, meaning they can...
  • Wednesday, May 19, 2021 · 4:00 PM BST
    Highly inclusive companies are more likely to hit their financial target goals by up to 120%. So, an inclusive workplace is vital to empower your teams!

    But effective diversity initiatives need action, not lip service...

    Join Pete Crosby and his...
  • Wednesday, February 10, 2021 · 4:00 PM GMT
    Everyone is lying to you... We sort of assume that when we ask customers and prospects for feedback, we’re being scientific and that whatever they tell us counts as “learning”. But it’s incredibly easy to bias the people we’re talking to.

    Pretty ...
  • On-demand
    Maddy Cross is Notion Capital’s Talent Director, advising on hiring for companies like Tradeshift (B2B tech unicorn), Paddle (the UK’s fastest growing software company, Forbes), GoCardless (UK Fintech poster child), and Unbabel (deep tech pioneer)...
  • Tuesday, December 15, 2020 · 4:00 PM GMT
    Many long-standing assumptions about how our markets operate has changed; technological advancements coupled with the response to the pandemic over the last 9 months has had a crazy impact on businesses.

    Join Karan Mehandru, Managing Director &...
  • On-demand
    Ryan Scheuermann (Director of Product & Engineering, Process Street) taught us how to be an emotionally intelligent remote leader.
  • On-demand
    Nazma joined Cognism in 2017 as its first salesperson and first employee. The growth of the business, and her own career progression was rapid. In 5 years, Nazma went from SDR to Chief Revenue Officer and $10 million of ARR, overseeing both the sa...
  • On-demand
    Pete Crosby was joined by Helen Taylor, Simon Bloom, Tanwen Crosby and Denise Lubaway for another session of his 'Pete Digs Deep' residency with Sales Impact Academy.
  • On-demand
    Ben Miller (Partner, Miller Growth Advisory) joined us to discuss the topic of Revenue Operations.
  • Wednesday, November 25, 2020 · 4:00 PM GMT
    Pete pulled together a fantastic panel of founders from all stages of the startup journey - Dan Serfaty has gone all the way to running a publicly listed company with Viadeo, Ivan Mazour is midway through the scale-up journey at Ometria and Emma ...
  • Wednesday, October 21, 2020 · 4:00 PM BST
    Pete interviews the #1 Body Language Professional in the world, who has trained Fortune 500 companies, politicians, and prime ministers of G7 powers. And, currently coaches Zoom's leaders and their entire sales team.

    In this session, we discovere...
Customer Success
  • Tuesday, January 19, 2021 · 4:00 PM GMT
    Everyone knows that in any SaaS business, recurring revenue and customer success is critical.

    But what exactly does good customer success look like? How has it developed over the past few years and more importantly what does it look like the futu...
  • On-demand
    Mallory currently leads the Account Management & Program Management functions at Handshake, the leading early talent career platform in the U.S (and newly expanded to the UK).

    In her role, she works with hundreds of top companies, from the Fort...
  • On-demand
    You Mon is the founder and CEO of ChurnZero, which helps subscription businesses fight churn with a real-time Customer Success platform. Before ChurnZero, he was the CMO of Vocus (now Cision) and CEO of its marketing automation business unit, OutM...
  • Wednesday, January 19, 2022 · 4:00 PM GMT
    Far too many organisations use old fashioned demos & sales pitches which do nothing to explain why their prospects should act fast, and act now.

    Most revenue leaders struggle to coach their teams to tell a compelling story about their product, ma...
  • On-demand
    Andrew Davies (Head of Brand, Demand & Digital, Episerver) joined us to discuss building a strategic narrative.
  • On-demand
    Nika leads the optimisation strategy at Refinitiv, as well as the overarching digital strategy between digital and the rest of Refinitiv’s marketing team.

    Nika has been with Refinitiv since its inception, having become its own standalone company...
  • On-demand
    Gavin Laugenie is the Head Of Strategy & Insight at dotdigital and joined us for a masterclass on 'Email Marketing'.

    Gavin is a veteran of over 15 years in the email marketing industry and heads up the companies thought leadership team. He’s is ...
  • On-demand
    Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh h...
  • On-demand
    Konrad Sanders leads a charming team of strategic word-slingers who go by the name of The Creative Copywriter. They're known in the biz for blending the science of strategy and psychology with the art of creative thinking, big ideas and 'real talk...
  • Thursday, March 4, 2021 · 4:00 PM GMT
    In this event, Jonathan Hollis explains the critical things you need to do once you've raised a Series A. Raising your first significant round of institutional funding is just the beginning - now the real work begins.

    In this session, you will l...
  • Thursday, February 4, 2021 · 4:00 PM GMT
    Fundraising Unplugged is a series created to give an honest, straightforward, and practical view on raising your next round of funding. In this episode, Jonathan is joined by Shiv Patel (Fuel Ventures) and Ashely Abrahams (Guinness Asset Managemen...
  • On-demand
    Jonathan Hollis joined us for another session in his residency 'Fundraising Plugged'.
  • Thursday, January 7, 2021 · 4:00 PM GMT
    Fundraising Unplugged is a series created to give an honest, straightforward, and practical view on raising your next round of funding. This month, Jonathan will be joined by three active CVCs.
  • Thursday, November 5, 2020 · 1:00 PM GMT
    Join fundraising expert, Jonathan Hollis for a deep dive into Family Offices. He'll be joined by Eva Tarasova, Investment Director at Wharton Asset Management and Harry Mackenzie, Investment Executive at Arbor Ventures - an established family offi...
Sales Impact Academy is the world's leading go-to-market learning platform providing a continuous live learning solution for high-growth technology companies.