EVENT DETAILS
  • About
    For most B2B SaaS start-ups & scale-ups, an SDR team is an essential component of a successful GTM execution strategy. But, sales dev is rarely plug-n-play. Spinning up an outbound team that can continually deliver on their ORM figure, or an inbound team that know how to convert MQLs to SQLs at scale is far from easy.

    In this episode of Pete Digs Deep, Pete is joined by Shabri Lakhani, Mark Colgan and Laurie Page to tackle each of these issues in turn, addressing such questions as:
  • Agenda
    • When & why should you move to a sales dev model
    • How to build an SDR coaching program that pays off
    • How to think about prospecting rhythms & cadences
    • Why you can still hook increasingly hard to reach leaders with an outbound SDR team
    • How scale is impacted by the sales dev MO
  • Categories
    BUSINESS & FINANCE CAREER SCIENCE & TECH
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Dial-in available
    listen only
    Not available
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