SEO Masterclass: The keys to a winning SEO strategy in 2021 with Josh Mendelowitz
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
Expertise - Authority - Trustworthiness (EAT) Make your content 'crawlable', relevant and easy to navigate.
Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.