The Unicorn Trajectory - Hire like a Unicorn with Maddy Cross (Notion Capital)
Maddy Cross is Notion Capital’s Talent Director, advising on hiring for companies like Tradeshift (B2B tech unicorn), Paddle (the UK’s fastest growing software company, Forbes), GoCardless (UK Fintech poster child), and Unbabel (deep tech pioneer).
Maddy is the creator Notion Capital’s report: The Unicorn Hiring Trajectory. It compares how SaaS unicorns hire compared to non-unicorn businesses. 80% of VC capital goes on headcount, and Maddy has created new insights on how these choices affect your growth trajectory.
After raising $3-$15m, add between 2-4 VP/C level people to the team every year (majority of those will be in Sales roles).
Unicorn groups have a bigger experience gap between their employees averaging 25 years - this kind of cognitive diversity can be very productive.
Unicorns have great diversity in terms of educational background which combines structured academic thinking with real-world vocational thinking.
Unicorns have a significantly greater proportion of leaders who have previously worked in VC backed public companies.
Bringing people in will always change the culture. Think about whether to hire internally or externally?