The Quirk’s Event – Virtual Global

About this Event

This virtual event was designed to help corporate researchers navigate that
shifting landscape, whether it’s mastering new tools and technologies,
adapting to changing consumer behaviors or leveraging data for deeper
insights.

All sessions have now concluded but are available on demand for registered attendees.

Click on the logo of any session below to view the recording.
Sessions (click on logo)
  • How Organic Valley uses AI and video insights to deepen understanding and elevate customer storytelling
  • How category entry points are fueling brand growth
  • Understanding pet shopping journeys for Edgard & Cooper - From shelves to screens and AI
  • How AI moderation is redefining honesty in consumer research
  • Questions for today, so your insights tool stack is ready for tomorrow
  • Agentic futures: How AI agents will transform research over the next 18 months
  • The power of empathy: How can we understand our customers if we don’t understand our teams?
  • The future of research: How insight teams are transforming their organizations with new outlooks, processes and tools
  • Transforming qualitative research: Real-world lessons in AI-powered analysis with CoLoop and STRAT7
  • Driving change at your organization: 4 key questions to answer
  • Beyond the basics: Leveraging consumer insights for game-changing brand creation
  • From analyst to impact player: Developing the next generation of market research talent
  • Going short to go long: The symbiotic relationship between short-form and long-form content
  • Are you satisfied? The evolution of customer satisfaction measurement
  • Elevating and connecting insights from media to shelf
  • Blending methods, building stories: Telling consumer-driven stories for food ingredient innovation
  • The rise of the gig economy: Empowering a new generation of workers
  • Narrative power: Brands, identity and the stories we tell ourselves
  • 7 ways insight teams are using AI moderation (that you’ll actually want to try)
  • Innovating for global success: A client–partner perspective on product development
  • How to measure and build trust in AI experiences with eye tracking
  • The real state of MR: Voices from the frontline
  • The limits of synthetic data for consumer research
  • Measuring the moment: How product consumption data delivers true consumer behavior
  • Quirk’s Awards Virtual Celebration
  • Silo smashing
  • From discovery to execution: Driving innovation through research
  • Integrating survey programs with behavioral data
  • Evaluate, adjust, repeat: A five-year persona odyssey
  • Modernizing consumer segmentation
  • How you show up: Leading insights for C-suite executives
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