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About

AI moderation is everywhere right now. Most researchers know what it is and maybe you’ve even tried it. But the real question is: Where does it fit into your work?

That’s where the value is. It’s not just about what AI moderation can do; it’s about when and where to use it for the most impact.

Join Team Voxpopme as we walk through seven of the most popular – and practical – ways leading insights teams are putting AI moderation to work.

We’ll cover:
~ The types of studies where AI moderation shines – from usage and attitudes to concept testing – backed by more than 100 studies run by leading insight teams.
~ The stages of research where it adds the most value – from early exploratory qual to later-stage validation.
~ How the latest developments in AI moderation are unlocking brand-new use cases.
~ When researchers are choosing AI moderation – and when they’re not.

Takeaways: You’ll leave with a clear sense of how to apply AI moderation at the right time, in the right way, plus fresh ideas to test in your next project. Additionally, all attendees will qualify for a complimentary AI moderator pilot with Voxpopme.

Featured Presenters
Webinar hosting presenter
Director of Research Services, Voxpopme
A passionate student of human behavior, Erica comes to Voxpopme with over 20 years of market research experience in both quantitative and qualitative methods. She has worked with a variety of federal agencies, conducted public policy research for AARP and developed and managed the global brand tracking program at Under Armour. Most recently, she was head of full-service research at Qualtrics, where she worked with a variety of Fortune 500 companies.

Erica holds a BA in sociology from John Carroll University, an MA in criminology from the University of Maryland College Park and a JD from Georgetown University Law Center.
Webinar hosting presenter
Head of Product, Voxpopme
Betsy Shaak is the head of product at Voxpopme, where she leads product development and strategy. Voxpopme specializes in video feedback technology, empowering companies to gather, analyze and act on customer insights captured through video for improved market research and engagement. With a strong background in AI technology and market research, her focus is creating customer-centric solutions that drive business growth and partnering with Voxpopme clients to embrace technology and new research methodologies.