The real state of MR: Voices from the frontline

The market research industry is at a major inflection point. With AI reshaping the landscape, agencies converging around similar narratives, widespread restructures and bold initiatives like Bigger than Biscuits sparking debate, there’s never been a more important moment to pause and reflect.

In this 30-minute roundtable, discover.ai brings together a diverse group of practitioners to share honest, on-the-ground perspectives about what’s really happening in the industry today. Expect a candid, discursive conversation that goes beyond buzzwords, exploring challenges, opportunities and the personal realities of working in insights right now. Guided by thought-provoking questions, the panel will surface fresh insights, stretch our collective thinking and offer a personal lens on where research goes from here.

Key takeaways:
1. Fresh, frontline perspectives – hear what practitioners are really experiencing in MR today.
2. A candid look at change – expect honest conversation about AI, agency shifts and how the industry is evolving on the ground.
3. A more human lens on the future – leave with new ways of thinking about where research goes next, rooted in these different practitioners’ realities.