Surveys can get bogged down by profiling and behavioral questions. This session covers how to set up a survey program that is deeply connected to behavioral data, freeing up space to ask the questions that really matter.
Traditional survey research relies heavily on users recalling what they did days, weeks, even months ago. I can’t remember what I had for lunch yesterday! At Roku we have developed our e-mail survey program to be deeply integrated with our behavioral data. In this presentation I will explain how we have integrated behavioral data to be able to send hyper-targeted surveys and connect survey responses to actual actions taken on our platform. In reviewing I will call out some of the key milestones and watch-outs to setting up these programs to ensure success and maximize stakeholder buy-in.
Key takeaways:
1. How to build a survey program that is connected to behavioral data.
2. What the project life cycle for these types of studies looks like.
3. Use-cases and tips to ensure these programs are set up for success.
