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From discovery to execution: Driving innovation through research

About

This session will explore how insights-driven innovation transforms customer experiences, featuring a deep dive into Ally’s approach to human-centered design and agile research methods. The talk will showcase real-world examples, including a deep dive into the award-winning Savings Buckets product. Whether or not you’re part of an innovation team, you’ll leave with practical ways to apply research in more innovative, impactful ways across your organization.

Key takeaways:
1. Ideas and inspiration for infusing more iterative, fast-paced and actionable research into product and marketing development.
2. A deep dive into Ally’s approach to innovation via the design thinking framework.
3. Case study example to demonstrate real-world applicability.

Featured Presenters
Webinar hosting presenter

Taylor Hobgood

Consumer Insights and Innovation Manager, Ally
Taylor Hobgood is a consumer insights and innovation leader at Ally Financial, where she oversees the research function at TM Studio, Ally’s internal concept and innovation team. Taylor has an academic background in brain and behavior science and industry experience in brand and marketing research within the entertainment sector. She has a natural curiosity and dedication to bringing the voice of the consumer to every conversation.
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