The Quirk’s Event – Virtual Global

About this Event

This virtual event is designed to help corporate researchers navigate that
shifting landscape, whether it’s mastering new tools and technologies,
adapting to changing consumer behaviors or leveraging data for deeper
insights.

Registration also gives you access to the 2025 Marketing Research and Insight Excellence Awards Virtual Celebration!
Sessions (click on logo)
  • How Organic Valley uses AI and video insights to deepen understanding and elevate customer storytelling
    Tuesday, November 18, 2025 · 9:00 AM EST
  • How category entry points are fueling brand growth
    Tuesday, November 18, 2025 · 9:45 AM EST
  • How AI moderation is redefining honesty in consumer research
    Tuesday, November 18, 2025 · 10:30 AM EST
  • Questions for today, so your insights tool stack is ready for tomorrow
    Tuesday, November 18, 2025 · 10:30 AM EST
  • Agentic futures: How AI agents will transform research over the next 18 months
    Tuesday, November 18, 2025 · 11:15 AM EST
  • The power of empathy: How can we understand our customers if we don’t understand our teams?
    Tuesday, November 18, 2025 · 11:15 AM EST
  • Transforming qualitative research: Real-world lessons in AI-powered analysis with CoLoop and STRAT7
    Tuesday, November 18, 2025 · 12:00 PM EST
  • Driving change at your organization: 4 key questions to answer
    Tuesday, November 18, 2025 · 12:45 PM EST
  • Beyond the basics: Leveraging consumer insights for game-changing brand creation
    Tuesday, November 18, 2025 · 12:45 PM EST
  • From analyst to impact player: Developing the next generation of market research talent
    Tuesday, November 18, 2025 · 1:30 PM EST
  • Going short to go long: The symbiotic relationship between short-form and long-form content
    Tuesday, November 18, 2025 · 1:30 PM EST
  • Are you satisfied? The evolution of customer satisfaction measurement
    Tuesday, November 18, 2025 · 2:15 PM EST
  • Elevating and connecting insights from media to shelf
    Tuesday, November 18, 2025 · 2:15 PM EST
  • Blending methods, building stories: Telling consumer-driven stories for food ingredient innovation
    Tuesday, November 18, 2025 · 3:00 PM EST
  • The rise of the gig economy: Empowering a new generation of workers
    Tuesday, November 18, 2025 · 3:00 PM EST
  • Narrative power: Brands, identity and the stories we tell ourselves
    Wednesday, November 19, 2025 · 9:00 AM EST
  • 7 ways insight teams are using AI moderation (that you’ll actually want to try)
    Wednesday, November 19, 2025 · 9:45 AM EST
  • Innovating for global success: A client–partner perspective on product development
    Wednesday, November 19, 2025 · 9:45 AM EST
  • How to measure and build trust in AI experiences with eye tracking
    Wednesday, November 19, 2025 · 10:30 AM EST
  • The real state of MR: Voices from the frontline
    Wednesday, November 19, 2025 · 10:30 AM EST
  • The limits of synthetic data for consumer research
    Wednesday, November 19, 2025 · 11:15 AM EST
  • Measuring the moment: How product consumption data delivers true consumer behavior
    Wednesday, November 19, 2025 · 11:15 AM EST
  • Quirk’s Awards Virtual Celebration
    Wednesday, November 19, 2025 · 12:00 PM EST
  • Silo smashing
    Wednesday, November 19, 2025 · 12:45 PM EST
  • From discovery to execution: Driving innovation through research
    Wednesday, November 19, 2025 · 12:45 PM EST
  • Integrating survey programs with behavioral data
    Wednesday, November 19, 2025 · 1:30 PM EST
  • Evaluate, adjust, repeat: A five-year persona odyssey
    Wednesday, November 19, 2025 · 1:30 PM EST
  • Modernizing consumer segmentation
    Wednesday, November 19, 2025 · 2:15 PM EST
  • How you show up: Leading insights for C-suite executives
    Wednesday, November 19, 2025 · 2:15 PM EST
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