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The future of insights: A conversation with industry trailblazers at Comcast, New York Mets and Sesame Workshop

About

Market research is evolving fast and the teams that are thriving now have redesigned how insights get adopted in the organization. In this 30-minute live session, The Harris Poll discusses with insight leaders the ins and outs of how they are modernizing their insights orgs, going from insight to impact and operationalizing customer-first.

Key takeaways:
• Evolving the org: a practical look into how teams are structuring new operating models (roles, rituals, governance) to guide the organization.
• Going from insight to impact: moments where insights impacted brand and business strategy.
• Operationalizing consumer-first: embed voice-of-customer into roadmaps and how brand insights play into that.

Featured Presenters
Webinar hosting presenter

Elizabeth Roberts

Managing Director, The Harris Poll, QuestIC
Elizabeth leads QuestIC, The Harris Poll’s custom insight community business, overseeing product strategy, innovation and client outcomes. She partners with brands to stand up always-on communities that turn stakeholder feedback into action. Previously, she served as chief client officer at C Space.
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Webinar hosting presenter

Justin Pincus

Managing Director, The Harris Poll, QuestBrand
Justin leads product and innovation for QuestBrand, The Harris Poll’s industry-leading brand intelligence platform. He helped grow QuestBrand from concept to a business serving 100+ clients, focusing on speed, usability and decision-ready insights. Prior to The Harris Poll, Justin was VP of sales for the Americas at YouGov.
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Webinar hosting presenter

Cindy Bean

VP, Consumer Insights & Analytic Solutions, Comcast
Cindy ensures the voice of the consumer informs Xfinity’s key strategies and roadmaps, translating research into action across the business. She specializes in connecting perceptions, attitudes and behaviors to measurable outcomes, elevating insights to decision-making at scale.
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Webinar hosting presenter

Craig Swaisgood

VP of Data & Analytics, The New York Mets
Craig leads the Mets’ analytics and insights function, turning data into better fan experiences on and off the field. Over the last two years he’s built the team’s analytics capability into a future-ready, mature program. Prior to the Mets, Craig served as VP of tech strategy, innovation and partnerships at JPMorgan Chase.
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Webinar hosting presenter

Aaron Bisman

Senior Vice President of Marketing, Sesame Workshop
Aaron leads global brand marketing and growth initiatives for Sesame Workshop. Over the past five years, he has scaled programs and partnerships to expand Sesame’s global reach and impact. Previously, he was director of brand, sales and marketing at Jazz at Lincoln Center.
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