In today’s dynamic market, understanding the consumer journey from media exposure to purchase is crucial. This presentation explores innovative methods for connecting media insights with in-store and online behavior, offering actionable strategies to optimize marketing campaigns and drive sales. Learn how to bridge the gap between media and the shelf to gain a competitive edge.
This session delves into the critical connection between media consumption and purchasing decisions. It will equip you with the tools and knowledge to effectively track, analyze and influence the consumer journey from initial media exposure to final purchase. We’ll explore cutting-edge techniques for integrating media insights with sales data, enabling a holistic view of marketing effectiveness. Join us to discover how to elevate your insights and connect media investments to tangible results on the shelf.
Key takeaways:
1. Actionable insights to improve ROI and drive sales growth.
2. Strategies for connecting online and offline data sources.
3. Real-world examples of successful media-to-shelf optimization.
Prior to her current role, Cristina led global shopper excellence for Mondelez, where she focused on elevating the role of shopper insights within the commercial organization, notably establishing Mondelez as a world-class shopper organization.
