Understanding consumers is the cornerstone of successful product development and sales. Our approach blends business needs with quantitative and qualitative research methods, culminating in compelling storytelling that drives consumer-focused innovation. This session empowers food ingredient suppliers to craft meaningful narratives that inspire collaboration and fuel growth.
In today’s fast-paced world of product development and marketing, truly listening to consumers is more than a value, it’s a necessity. Our integrated approach combines quantitative and qualitative research to unlock deeper insights into consumer preferences, enabling accelerated development timelines and impactful storytelling. This session will highlight the interplay between these methodologies, showcasing how they complement each other to create a cohesive, consumer-driven narrative. Attendees will gain practical knowledge about designing research that bridges the gap between data and storytelling. Through a real-world case study, we’ll illustrate how to identify and address key research challenges while maintaining the rigor of both quantitative and qualitative approaches. By attending, participants will learn how to incorporate these techniques into the product development cycle, ultimately building stronger partnerships with clients and delivering innovative solutions. Our goal is to inspire a collaborative and creative research process that drives both innovation and business success.
Key takeaways:
1. How to encourage a collaborative and creative research process.
2. How to combine research methods to unlock and deliver innovative solutions.
3. How to identify and address key research challenges while maintaining rigor.
