DigitalEd @ MediaShift
Wednesday, June 20, 2018 · 1:00 PM EDTHow can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.
This live online panel will...
Wednesday, May 2, 2018 · 10:00 AM PDTModerator: Jason Alcorn, MediaShift
Panelists: Denise Law, The Economist; Dave Burdick, Denverite
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to...
Wednesday, April 18, 2018 · 10:00 AM PDTModerator: Jason Alcorn, MediaShift
Panelists: Hannah Wise, Dallas Morning News; Alexandra Smith, WhereBy.Us; Christopher Pramstaller, Süddeutsche Zeitung
Engagement is so much more than Facebook reach. For publishers who want to cultivate a ...
Wednesday, February 7, 2018 · 10:00 AM PSTModerator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Lindsay Goddard, New York Times; Brady Pierce, Greentech Media
Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more v...
Wednesday, January 17, 2018 · 1:00 PM ESTLearn how to verify photos and videos taken from social networks, especially in the context of breaking news.
With “fake news” such a hot topic, how can you quickly and effectively verify materials that may be, well, fake?
Most fake photos a...
Wednesday, January 10, 2018 · 1:00 PM ESTWhether you’re an investigative journalist or a daily beat reporter, free and low-cost technical tools and apps can help you improve and streamline your reporting.
We’ll introduce you to tech tools and platforms that will help you obtain and ma...
Wednesday, December 20, 2017 · 1:00 PM ESTThe rapid pace of technological change drives not only more innovative approaches to storytelling but also new behaviors among story consumers. Understanding how audiences experience media platforms and the stories they deliver is one key to retai...
Wednesday, December 13, 2017 · 1:00 PM ESTFighting fake news on its own front:
You’re a journalist. You work really hard to double-source your goods, get attribution for your quotes and produce stories that will inform the public debate, not manipulate it. So why let your work end up j...
Wednesday, December 6, 2017 · 1:00 PM ESTIn the changing world of social media, Facebook Live is the new big thing. Facebook's own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the "gimmick" id...
Tuesday, December 5, 2017 · 1:00 PM ESTUse mobile tools while reporting to quickly generate direct-to-social content
We’re past the “Oh look! You can do journalism with a smartphone!” phase of mobile journalism. We know that using mobile devices gives us mobility, a production offic...
Wednesday, November 29, 2017 · 1:00 PM ESTUnderstanding and solving complex strategic communication problems
Design thinking is a people-centered approach to problem solving that encourages collaborative brainstorming and diverse ideation through systematic strategies and processes. Us...
Wednesday, November 8, 2017 · 1:00 PM ESTYou’ve heard podcasts are hot again. But how do you launch one?
Podcasting is experiencing a resurgence, with an increase in American podcast listeners, connected cars, the launch of podcast divisions by traditional media outlets such as WNYC...
Wednesday, August 26, 2015 · 1:00 PM EDTTitle: Build a Student Media Powerhouse on Digital, Mobile and Social
Practical ideas and exercises to kick off your school year and take your student media to a new level
Instructor: Dan Reimold, assistant professor of journalism at Saint J...
Tuesday, August 11, 2015 · 1:00 PM EDTTitle: Data Viz 101: How to Transform Data into Interactive Stories Without Knowing Code
Tips, tools, techniques – and why data visualization matters
Instructor: Carl V. Lewis. Data Journalist/Data Journalism Consultant.
If the ter...
Wednesday, July 22, 2015 · 1:00 PM EDTTitle: How to Teach Media Entrepreneurship:
A Primer for Building a Media Entrepreneurship Curriculum
Instructor: Jan Schaffer, Executive Director, J-Lab; Entrepreneur in Residence, American University
A growing number of journalism, advert...