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Design Thinking: Story Design and Testing

About This Webinar

Understanding and solving complex strategic communication problems

Design thinking is a people-centered approach to problem solving that encourages collaborative brainstorming and diverse ideation through systematic strategies and processes. Used in a variety of fields, from product design to web development, design œthinking serves as a powerful model for flexible and dynamic critical thinking that puts the audience/user at the center of idea generation.

In this session, Dr. Palilonis will share a number of design thinking strategies and explain how they can be used by communication and media professionals to inspire innovative, engaging approaches to storytelling. Dr. Palilonis will also share how she has used design thinking in a number of diverse projects, from working with USA Volleyball to promote the growth of boys’ and men’s volleyball nationwide, to developing a digital literacy curriculum for K-3 students.

This session is the first of three taught by the Center for Emerging Media Design and Development at Ball State University. Join our linked sessions on Transmedia Storytelling and User Experience Testing over the following two weeks. A portion of the instructor fees for these sessions will be donated to Puerto Rican hurricane relief.

- Design Thinking 101: Five strategies for collaborative brainstorming

Who should take this training:
- Communication designers
- Strategic communication professionals
- Producers/project managers

  • How to execute five popular design thinking strategies
  • How design thinking can be applied to strategic communication and storytelling
  • How to apply divergent thinking to inspire diverse solutions to complex problems
  • How to apply convergent thinking to synthesize and refine ideas generating during the design thinking process
Who can view: Everyone
Webinar Price: $19.00
Webinar ID: 6c00bba4364d
Featured Presenters
Webinar hosting presenter James Buck
James Buck manages DigitalEd, a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Webinar hosting presenter
Dr. Jennifer George-Palilonis is a full professor in Ball State University’s Department of Journalism, and the director of the Center for Emerging Media Design & Development. She holds a PhD in Human-Computer Interaction from the Indiana University School of Informatics & Computing. Since 2002, Palilonis has been a media design consultant, both independently and as an affiliate with Garcia Media Group. She has worked on the redesigns of more than 30 newspapers nationwide. She also worked for the Chicago Sun-Times as a news design editor and the Detroit Free Press as a business art director. She is also the director of the Ball State Digital Publishing Studio.

Hosted By
DigitalEd @ MediaShift webinar platform hosts Design Thinking: Story Design and Testing
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
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