Chief Marketer / Event Marketer
Upcoming
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Wednesday, April 19, 2023 · 1:00 PM EDT -
Thursday, April 20, 2023 · 1:00 PM EDT
CHIEF MARKETER
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Wednesday, November 16, 2022 · 2:00 PM ESTPlanning Your 2023 Promotions Strategy During an Uncertain Economic Environment
You’re a sharp brand marketer with multiple goals and a toolkit of promotions to achieve them. But when and why do you give your customers rewards versus disco... -
Thursday, June 9, 2022 · 1:00 PM EDTVirtually every tech business is transitioning to a subscription model—if they aren’t there already. Customer demand for increasingly agile solutions and lower upfront costs has both B2B- and B2C-focused technology vendors building new product off...
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Tuesday, April 12, 2022 · 11:30 AM EDTData deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers—we certainly have. But what we don’t talk about enough are the unique, strategic and actionable ways to mitigate the...
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Thursday, January 20, 2022 · 12:00 PM ESTDigital engagement remains a key channel in driving revenue. However, as a standalone, it's not enough to achieve your metrics and outcomes. What will your go-to-market strategy look like in 2022—and beyond? What’s the secret to driving results?...
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Wednesday, December 1, 2021 · 2:00 PM ESTWhen properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organi...
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Wednesday, November 10, 2021 · 2:00 PM ESTYou’re a sharp brand marketer with multiple goals and a toolkit of promotions to achieve them. But when and why do you give your customers rewards vs. discounts at checkout? The latest research from branded payment experts Blackhawk Network and A...
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Wednesday, March 24, 2021 · 1:00 PM EDTThe word basic has gotten a bad rap. But let’s be honest: Who needs anything complicated these days? That’s why we’re taking it back to the basics of account-based marketing: your audiences. The foundation of any successful ABM program is a data-d...
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Monday, February 22, 2021 · 2:00 PM ESTEvery lead is unique! So unique, in fact, that MarketingSherpa cites that 73% of all B2B leads aren’t sales-ready and don’t convert. So understanding your prospects’ interests and behaviors is crucial.
You could have tons of leads, but failing t...
EVENT MARKETER
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Wednesday, May 18, 2022 · 2:00 PM EDTDid you miss our research reveal at EMS? The report that set the narrative on what event executives were thinking before the pandemic—is back. Join us for a fast-moving presentation on Wednesday, May 18th at 2:00 ET where we’ll compare past data ...
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Wednesday, April 7, 2021 · 2:00 PM EDTWhen budgets and resources are tight, many organizations bring virtual event management fully in-house. As an event professional, this may leave you with questions, obstacles, and growing pains as you realize the complexities involved in pulling t...
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Wednesday, March 10, 2021 · 2:00 PM ESTA new study conducted by audience engagement agency InVision Communications and Chief Marketer demonstrates that modern marketers increasingly recognize the need to break down silos in their organizations, enabling a clear customer story across br...