Chief Marketer / Event Marketer
CHIEF MARKETER
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Tuesday, April 22, 2025 · 1:00 PM EDTThe ROI of consent & preference data: A good, better, best view of how organizations win with personalization
Building a strong foundation for consent and preference management is critical, but the real challenge lies in transfor... -
Wednesday, November 6, 2024 · 1:00 PM ESTIn a surprising twist, Google has announced that it will no longer deprecate third-party cookies but instead introduce a new experience in Chrome, allowing users to make informed choices about their web browsing privacy. This pivotal change signal...
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Tuesday, April 30, 2024 · 1:00 PM EDTStrategies for Success in Consent-Driven Marketing
In this post-cookie era, the key to transforming unknown users into engaged, consented customers is through mastering first-party data collection and consent management. This webinar will ... -
Wednesday, July 12, 2023 · 1:00 PM EDTConsent-driven advertising is the future of digital marketing. Join us for an informative webinar on how successful organizations use first-party data to deliver personalized experiences that prioritize user privacy and consent. Our expert panel w...
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Wednesday, November 16, 2022 · 2:00 PM ESTPlanning Your 2023 Promotions Strategy During an Uncertain Economic Environment
You’re a sharp brand marketer with multiple goals and a toolkit of promotions to achieve them. But when and why do you give your customers rewards versus disco... -
Thursday, June 9, 2022 · 1:00 PM EDTVirtually every tech business is transitioning to a subscription model—if they aren’t there already. Customer demand for increasingly agile solutions and lower upfront costs has both B2B- and B2C-focused technology vendors building new product off...
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Tuesday, April 12, 2022 · 11:30 AM EDTData deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers—we certainly have. But what we don’t talk about enough are the unique, strategic and actionable ways to mitigate the...
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Thursday, January 20, 2022 · 12:00 PM ESTDigital engagement remains a key channel in driving revenue. However, as a standalone, it's not enough to achieve your metrics and outcomes. What will your go-to-market strategy look like in 2022—and beyond? What’s the secret to driving results?...
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Wednesday, December 1, 2021 · 2:00 PM ESTWhen properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organi...
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Wednesday, November 10, 2021 · 2:00 PM ESTYou’re a sharp brand marketer with multiple goals and a toolkit of promotions to achieve them. But when and why do you give your customers rewards vs. discounts at checkout? The latest research from branded payment experts Blackhawk Network and A...
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Wednesday, March 24, 2021 · 1:00 PM EDTThe word basic has gotten a bad rap. But let’s be honest: Who needs anything complicated these days? That’s why we’re taking it back to the basics of account-based marketing: your audiences. The foundation of any successful ABM program is a data-d...
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Monday, February 22, 2021 · 2:00 PM ESTEvery lead is unique! So unique, in fact, that MarketingSherpa cites that 73% of all B2B leads aren’t sales-ready and don’t convert. So understanding your prospects’ interests and behaviors is crucial.
You could have tons of leads, but failing t...
EVENT MARKETER
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On-demandTune in for a special B-to-B edition of our year-end trend chat where we look ahead to 2025 and unpack the trends that will change the face of business events in the new year. In this candid video conversation, we’ll dive into the data, sentiment...
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On-demandThe Era of Fandom is upon us—as brands lean into live experiences to transform passive audiences into passionate fans.
For the first time ever, executives from FX, HI-CHEW and Cartwheel take you inside their fan strategies at festivals and propri... -
Thursday, October 31, 2024 · 3:00 PM EDTThe term ‘fandom’ has often been synonymous with audiences of sports teams, superheroes, and entertainment properties. Agency Cartwheel & Co. Marketing believes fandom, however, can exist across industries. Join Founder & CEO Rob Drury and experts...
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Wednesday, August 14, 2024 · 1:00 PM EDTYour one-hour immersive into how AI will shape events in the months to come
Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. In this free, one-hour webinar hosted by Event Marketer a... -
Thursday, November 16, 2023 · 1:00 PM ESTAs we peer into 2024, two of this year's most prominent trends, AI and sustainability, are set to become even more interconnected and influential. However, staying current with these tools and practices can pose a challenge for event marketers str...
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Wednesday, May 18, 2022 · 2:00 PM EDTDid you miss our research reveal at EMS? The report that set the narrative on what event executives were thinking before the pandemic—is back. Join us for a fast-moving presentation on Wednesday, May 18th at 2:00 ET where we’ll compare past data ...
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Wednesday, April 7, 2021 · 2:00 PM EDTWhen budgets and resources are tight, many organizations bring virtual event management fully in-house. As an event professional, this may leave you with questions, obstacles, and growing pains as you realize the complexities involved in pulling t...
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Wednesday, March 10, 2021 · 2:00 PM ESTA new study conducted by audience engagement agency InVision Communications and Chief Marketer demonstrates that modern marketers increasingly recognize the need to break down silos in their organizations, enabling a clear customer story across br...