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Chief Marketer / Event Marketer
CHIEF MARKETER
  • Wednesday, December 1, 2021 · 2:00 PM EST
    When properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organi...
  • Wednesday, November 10, 2021 · 2:00 PM EST
    You’re a sharp brand marketer with multiple goals and a toolkit of promotions to achieve them. But when and why do you give your customers rewards vs. discounts at checkout? The latest research from branded payment experts Blackhawk Network and A...
  • Wednesday, March 24, 2021 · 1:00 PM EDT
    The word basic has gotten a bad rap. But let’s be honest: Who needs anything complicated these days? That’s why we’re taking it back to the basics of account-based marketing: your audiences. The foundation of any successful ABM program is a data-d...
  • Monday, February 22, 2021 · 2:00 PM EST
    Every lead is unique! So unique, in fact, that MarketingSherpa cites that 73% of all B2B leads aren’t sales-ready and don’t convert. So understanding your prospects’ interests and behaviors is crucial.

    You could have tons of leads, but failing t...
EVENT MARKETER
  • Wednesday, April 7, 2021 · 2:00 PM EDT
    When budgets and resources are tight, many organizations bring virtual event management fully in-house. As an event professional, this may leave you with questions, obstacles, and growing pains as you realize the complexities involved in pulling t...
  • Wednesday, March 10, 2021 · 2:00 PM EST
    A new study conducted by audience engagement agency InVision Communications and Chief Marketer demonstrates that modern marketers increasingly recognize the need to break down silos in their organizations, enabling a clear customer story across br...
Chief Marketer, Event Marketer Webinars