About
You’re a sharp brand marketer with multiple goals and a toolkit of promotions to achieve them. But when and why do you give your customers rewards vs. discounts at checkout? The latest research from branded payment experts Blackhawk Network and Aberdeen explores the effectiveness and impact of the promotion types.

Join this webinar to learn how to overhaul your customer acquisition, retention, and loyalty strategy for 2022 and beyond.

You'll find out:

  • How to maximize marketing effectiveness and profitability, and grow sales and profits over time

  • The top factors for marketers in choosing reward-based promotional tactics

  • The best ways to create a positive customer experience, generate brand loyalty, and increasing customer lifetime value without devaluing your core product or service.

  • What happened when a thoroughly modern company—built on promoting a “better lifestyle”—asked us to make its promotion as sophisticated as the company


  • Sponsored by:

    Blackhawk Logo
    Presenters
    1634577035-54171bb85df89bb9
    Scott Lapp – Director, Incentives Marketing at Blackhawk Network
    Scott Lapp works with Blackhawk Network clients and partners to help leverage data and insights for effective reward use within their incentive programs. Scott has more than 25 years of experience providing solutions that drive awareness and adoption across industries like technology, professional services, and nonprofit. Scott has earned the Incentive Professional designation from the Incentive Marketing Association (IMA), is a member of the IMA and Incentive Gift Card Council (IGCC), and currently serves as a taskforce member of the Diversity & Inclusion Board for the IGCC and the Retail Gift Card Association.
    1634744919-6ace0d943b790d7d
    Theresa McEndree, Global Head of Marketing & Corporate Brand, Blackhawk Network
    Theresa McEndree is the Global Head of Marketing & Corporate Brand for Blackhawk Network. In this role, Theresa oversees a multinational team focused on brand, product marketing and revenue generation. With more than 15 years of B2B marketing expertise, she is a sought-after thought leader with a thumb on the pulse of marketing, retail brand and shopper trends. Prior to Blackhawk, she held senior marketing positions at FreedomPay and Ecount, a Citi company.
    1634577063-c39dc4cf5088cd14
    Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer
    Register To Watch Recording
    First Name*
    Last Name*
    Email Address*
    Company*
    Job Title*
    Country*
    What types of consumer promotions are you running today? (Click inside the text box to select all that apply)
    What is your biggest marketing goal for 2022 regarding your consumer promotion strategy?
    By submitting this registration, I give my consent to receive email communications from Chief Marketer and other Access Intelligence Brands and Partners. I understand I may unsubscribe at any time. Learn more about Chief Marketer's privacy policy,
    Yes, I consent to receiving emails*
    We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.