Planning Your 2023 Promotions Strategy During an Uncertain Economic Environment

You’re a sharp brand marketer with multiple goals and a toolkit of promotions to achieve them. But when and why do you give your customers rewards versus discounts at checkout—and how important is this today? Research from branded payment experts Blackhawk Network and Aberdeen explores the effectiveness and impact of promotion types and how consumers perceive them.

Join this webinar to learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.

You will learn:
  • How consumer behavior is changing based on current economic conditions

  • Strategies to drive demand without sacrificing profit

  • Ways to create a positive customer experience and generate brand loyalty

  • How to increase customer lifetime value without devaluing your core product or service

    Sponsored by:

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  • Presenters
    Scott Lapp – Director, Incentives Marketing at Blackhawk Network
    Scott Lapp works with Blackhawk Network clients and partners to help leverage data and insights for effective reward use within their incentive programs. Scott has more than 25 years of experience providing solutions that drive awareness and adoption across industries like technology, professional services, and nonprofit. Scott has earned the Incentive Professional designation from the Incentive Marketing Association (IMA), is a member of the IMA and Incentive Gift Card Council (IGCC), and currently serves as a taskforce member of the Diversity & Inclusion Board for the IGCC and the Retail Gift Card Association.
    George James, Senior Director, Client Development, Blackhawk Network
    Senior executive with 20+ years of experience in business development and client relations, account management, program development and operational oversight. Expertise in securing and managing strategic client relations and programs, growing existing accounts and building strong executive relationships. Trusted advisor, relationship builder and change agent with a track record of meeting or exceeding quotas, driving record profits and generating revenue growth.
    Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer
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