When budgets and resources are tight, many organizations bring virtual event management fully in-house. As an event professional, this may leave you with questions, obstacles, and growing pains as you realize the complexities involved in pulling together a digital event. In this webinar, we will explain when you should call in a partner for all or portions of your event, making it more productive and streamlined, giving you the support you need to ensure its success.

  • Why partnerships can add value and save your sanity

  • How the right plan and timeline set you up for success

  • How to choose and use your streaming platform

  • Tips to ensure your presenters are prepared

  • Tested techniques to eliminate Zoom gloom for attendees

  • Sponsored by:

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    Cindy McElhiney, Tradeshow and Event Marketing Specialist
    Cindy McElhiney is a marketing communications professional who plans and implements global marketing events, webinars and trade shows. She currently manages live and digital events for the Analytical Instruments division of SUEZ – Water Technologies & Solutions, based in Boulder, Colorado. She has more than 20 years of experience in event management, writing, social media, and design, with previous marketing roles in commercial real estate and cybersecurity. Cindy earned her Certified Trade Show Marketer (CTSM) designation in 2015 and Six Sigma Orange Belt for Exhibitors in 2016.
    Mikey Moran, National Project Manager, SmartSource
    Mikey Moran is a National Project Manager with SmartSource, working primarily as a producer and project manager for virtual events. He brings fourteen years of AV industry experience to the table ranging from storefront theatre to big-budget corporate events. Based in our Chicago Virtual Events Studio, Mikey has been with SmartSource for five years.
    Sydney Jannetta, Life Sciences Product Application Specialist, Analytical Instruments Division of SUEZ
    Sydney Jannetta is a Life Sciences Product Application Specialist for the Analytical Instruments division of SUEZ – Water Technologies & Solutions, specializing in endotoxin testing and ultrapure water monitoring. She assists customers with technical questions, method development, and feasibility testing, and has presented at more than 25 national conferences and webinars during her career. Sydney holds a Bachelor of Science degree in Chemistry from the University of Northern Colorado.
    Moderator: Rachel Boucher, Executive Editor, Event Marketer
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