About
In this session AJ Frucci, Vox Media’s VP of Programmatic & Head of its Concert Marketplace, will share an overview of how the Vox team is navigating a period of seismic change in the industry — with a focus on first-party data and the pursuit of a healthier open web ecosystem for users, publishers, and brands.

AJ will be joined by Michael Ogunjobi, Customer Success Lead at Permutive, for a follow up discussion moderated by AdMonsters Senior Editor Lynne d Johnson.

In this webinar, you'll learn:

  • How macro trends like the cookiepocalypse, purpose-driven marketing and marketers’ need for flexibility and agility are leading to opportunities for publishers

  • Why amid the continuing uncertainty about the future of identity and targeting, Vox Media’s focus is on scalable and effective 1PD that respects user privacy

  • Why building a healthier open web means building solutions that benefit publishers, marketers and users


Sponsored by:

Permutive Logo
When
Tuesday May 25, 2021, starting at 8:00 AM PDT
Presenters
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Michael Ogunjobi, Customer Success Lead, Permutive
Michael Ogunjobi is Customer Success Lead, Americas, at Permutive. Michael and the customer success team, consult with enterprise publishers to enable them to increase their data-driven advertising revenue and make revenue diversification a reality while keeping user privacy at the heart.

Prior to joining Permutive, Michael was Senior Customer Success Manager at Qubit, helping the martech startup scale. Michael champions the value of publisher first-party data, especially as the industry navigates the impact of data deprecation.
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AJ Frucci, VP, Concert & Programmatic, Vox Media
Frucci (re)joined Vox Media in April 2019 to grow the Concert, programmatic, and display businesses for the company.

Frucci was most recently at Axios as the VP of business development and has 12+ years of experience in high-growth media companies, Gawker and Vox Media, responsible for driving revenue and building partnerships. Additionally, AJ spent some time at Carat.

As VP, Concert & Programmatic at Vox Media, Frucci will continue to push the industry forward with Vox Media’s creative technology platforms. These growing lines of business were recently nominated for Best Video Distribution & Programming Strategy by Digiday and Most Innovative Publisher by AdExchanger. Vox Media was also named one of AdExchanger’s Top 10 Programmatic Publishers of 2018, while Concert took home the award for Most Innovative Publisher at the Digital Trading Awards.
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Moderator: Lynne d Johnson, Senior Editor, Admonsters
As Senior Editor for AdMonsters, Lynne d Johnson helps create many of AdMonsters’ regular touchstones with our community, such as our weekly newsletter, The Wrapper, and social media voice. She also creates much of the content on AdMonsters.com and helps to program our events with relevant content and speakers from within the community.

Prior to joining AdMonsters, Lynne was Director of Digital and Social Media at Waggener Edstrom, a Senior Social Media Strategist at R/GA, SVP, Social Media for the Advertising Research Foundation, Senior Editor & Community Director for FastCompany.com, and General Manager, New Media for VIBE, SPIN, and VIBE Vixen.

She’s also a sought after speaker and has presented keynotes and moderated panels around the world at conferences like PRSA Digital Impact, SXSW Interactive, AdTech, Web 2.0, WebVisions, Web Directions Sydney, Future of Web Apps, BlogHer Biz, Lesbians Who Tech, and more
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