How are marketers and publishers preparing for a post-cookie world? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out.
In this webinar, Alexandra Theriault, Lotame’s Chief Customer Officer, will present key survey findings from "Beyond the Cookie: The Future of Advertising for Marketers & Publishers" to set a baseline for our live case study discussion.
Alexandra will be joined by Advance Local and Rush Street to walk us through how they're actively implementing and testing identity solutions, and what they’ve learned along the way.
In this webinar, you'll learn:
- What keeps marketers & publishers up at night
- How will investments pivot
- What should the future of digital advertising look like
- How to test identity solutions