The need for first-party data is creating a shift in power towards publishers. Why? Because publishers have a direct relationship with their readers, giving them access to unique insights about audiences that advertisers crave.
Join Lynne d Johnson, Senior Editor, AdMonsters, in conversation with Dana OMalley, National VP of Sales at Ranker & Lauren Kroll, Customer Success Manager, Permutive, as they dive into the goldmine that is publishers’ first-party data and why it’s so powerful.
By attending this virtual session, you will learn:
- How to identify your audience without knowing their identity
- The value of collecting rich first-party data and how to activate it
- Why you need to safeguard your business for a privacy-first world