About
For years, Google Ad Manager (GAM) has been the default choice for digital publishers. It delivers scale, familiarity, and a built-in pipeline to AdX. However, convenience has evolved into dependency, and dependency has evolved into limitation.

As the digital ad ecosystem matures, publishers are discovering that actual performance, flexibility, and transparency come only when they own their stack. In this webinar, AdMonsters sits down with AdButler and Boats.com to discuss the journey from GAM to independence—how publishers can reduce reliance on AdX, reclaim data control, and build faster, more transparent ad operations that put their business, not Google’s, at the center.

You’ll hear real-world lessons from Boats.com’s migration and practical insights for publishers looking to future-proof their monetization strategies.
When
Wednesday, October 29, 2025 · 2:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Agenda
  • The Publisher’s Dilemma
  • The Comfort and Cost of AdX
  • The Data Dilemma: Control, Transparency, and Ownership
  • How to Move from GAM to Independence
  • Boats.com’s Journey to Freedom
  • Life After GAM: Results and Realities
  • The Future of Publisher Independence
Presenters
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Rob Janes
Head of Product, AdButler
Robert Janes is the Head of Product at AdButler, overseeing product strategy and direction for the AdButler suite of products. A paramedic turned Ad-Tech Guru, Robert is always looking for new ways that technology can solve some of the problems publishers face in Ad-Tech. Before a long career in paramedicine, Robert worked on support and product teams at AOL, Microsoft, Bell Aliant, Dovico, and Thing5. He can often be found as the face and voice of AdButler on their unscripted podcast, webinars, and events.
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Seth Baer
Director of Operations, Boats Group
Seth Baer serves as Director of Operations at Boats Group, where he leads operational strategy and ensures seamless coordination across the company’s global marine marketplaces. He has risen through the ranks from roles in software development and analytics to his current leadership position, bringing deep technical insight to operational excellence. Under his oversight, Boats Group's marketplaces benefit from scalable systems, data-driven workflows, and cross-functional cohesion. Seth’s mission is to align operational infrastructure with business growth, enabling the company to deliver value to both consumers and partners.
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Andrew Byrd
News Editor, AdMonsters
Andrew Byrd is Admonsters’ News Editor. He writes content for AdMonsters.com, including feature stories, Decoders, Wrappers, Slides of Our Lives, and more. He also crafts messaging for much of AdMonsters’ social media channels and helps bolster the brand’s presence on LinkedIn. Before working with AdMonsters, Andrew was a Media Associate for AdMonsters’ parent company, Access Intelligence, where he worked under the Vice President of Digital. Additionally, he served as a marketer and editorial assistant for PRNEWS. Before that, Andrew worked as an editorial intern at Modern Luxury Media, where he wrote for the DC, Boston, and Philadelphia publications, amongst other freelance work.
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