In a privacy-first world, publishers are challenged with ethically reaching scale, and advertisers are realizing the limits of their own data. Advertisers are looking to publishers to tell them better audience stories, and this requires advanced tactics — connecting data across all channels, leveraging insights from external sources, uncovering unknown audiences, and matching audiences with advertisers.
Join Lynne d Johnson, Content Director, AdMonsters, in conversation with Stephanie Mazzamaro, VP, Data Product & Operations, TMB & Thomas Baart, Customer Success Manager, Permutive, as they dive into how TMB partnered with Permutive to increase audience size by 22X, increase RFP win rate by 31%, and use first-party data to drive 94% of their direct-sold campaigns.
By attending this virtual session, you will learn:
- How to increase campaign scale by uncovering hidden audiences
- How to drive first-party data authentication with your email program
- How to use revenue insights to retain advertisers and uncover new prospects