About
Historically, implementing native programmatic advertising in email newsletters has required tremendous resources from ad trafficking teams to overcome various operational hurdles. Not to mention, they haven't always delivered the best ad experiences. But today, as advancements in technology have matured, native programmatic advertising in email is proving to be efficient and effective, contributing significantly to publishers' programmatic revenue.

By leveraging your first-party audience data, you can build a scalable ad sales program around premium ad packages that resonate with your audience while driving deeper buyer engagement by combining native formats for email newsletters and programmatic advertising.

Publishers know that advertisers will pay more for premium ad experiences as they drive better engagement, and Sandow Media has seen the results. They've streamlined workflows while delivering dynamic ads with more granular targeting and personalization. And with fewer banner ads, the newsletter reader experience has dramatically improved.

Join Jessica Munoz, SVP Product Marketing & GTM Strategy, Liveintent, and Bobby Bonett, VP Digital, Sandow to learn how you can use Liveintent's Native Ad Blueprints in your email newsletter program to:


  • Improve operational efficiency

  • Improve ad experiences

  • Increase revenue and engagement



Sponsored by:


When
Wed, Sep 22, 2021 · 1:00 PM Eastern Time (US & Canada) (GMT -4:00)
WEBINAR ENDED
Presenters
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Jessica Munoz
SVP Product Marketing & GTM Strategy, Liveintent
Jessica’s career in advertising began as creative production manager working on teams that
designed interactive digital ad experiences for major brands like Toyota and Northern Trust. Now, Jessica leads LiveIntent’s product marketing and adoption efforts as SVP of Product Marketing & GTM Strategy. Jessica is an active member of the product marketing community and is a founding member of the Product Marketing Alliance (PMA). In addition to sharing her insights and expertise with the PMA, Jessica also serves as a mentor with Marketing Edge, advising first-generation Latinx students who will soon be leaving college to enter the professional workplace. When she’s not busy breaking through glass ceilings, Jessica spends her time as a Washington State Park volunteer and caring for the more than 100 plants in her home.
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Bobby Bonett
VP, Digital, SANDOW
Bobby Bonett is a digital media leader with experience in building brands, developing content, growing audiences, driving monetization, and scaling teams. He joined The SANDOW Design Group in January 2020 as Vice President of Digital, where he develops and oversees digital strategy and execution for its unique ecosystem of design media and services brands including Luxe Interiors + Design, Interior Design, Metropolis, and ThinkLab. In 2020, Bonett launched DesignTV by SANDOW, a digital video network that amassed more than 10 million views in its first year, and in 2021 he introduced The Agency by SANDOW, a boutique digital agency for the architecture and design industry.

Prior to joining SANDOW Design Group, Bonett was director of global media distribution for the NBA. Before that, he spent six years at SiriusXM working in content development and marketing. Bonett began his career in the news industry at Newsday and Digital First Media.

A frequent speaker and panelist at industry events, Bonett engages SANDOW Design Group’s global digital audience of 12 million+ with exceptional content every day, working with brands on compelling, impactful partnerships.