Historically, implementing native programmatic advertising in email newsletters has required tremendous resources from ad trafficking teams to overcome various operational hurdles. Not to mention, they haven't always delivered the best ad experiences. But today, as advancements in technology have matured, native programmatic advertising in email is proving to be efficient and effective, contributing significantly to publishers' programmatic revenue.
By leveraging your first-party audience data, you can build a scalable ad sales program around premium ad packages that resonate with your audience while driving deeper buyer engagement by combining native formats for email newsletters and programmatic advertising.
Publishers know that advertisers will pay more for premium ad experiences as they drive better engagement, and Sandow Media has seen the results. They've streamlined workflows while delivering dynamic ads with more granular targeting and personalization. And with fewer banner ads, the newsletter reader experience has dramatically improved.
Join Jessica Munoz, SVP Product Marketing & GTM Strategy, Liveintent, and Bobby Bonett, VP Digital, Sandow to learn how you can use Liveintent's Native Ad Blueprints in your email newsletter program to:
- Improve operational efficiency
- Improve ad experiences
- Increase revenue and engagement