About
Mounting privacy regulations. Sea changes in ad tech. The need for privacy-first solutions for monetizing your inventory is only growing. Penske Media Corporation gets that. That’s why they worked with Permutive to develop ATLAS Data Studio, a first-party data platform that identifies datasets to help the publisher differentiate its inventory in the marketplace. Now they can activate buyers’ target audiences with precision.

Join AdMonsters' Content Director, Lynne d Johnson, in conversation with Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive to discover more about making the most of your first-party data, why campaigns using first-party data perform better, and how to uncover revenue insights to power more strategic partnerships with buyers.

In this webinar, you’ll learn:

• How to use first-party data to uncover unique insights about advertisers’ target audiences and win more RFPs
• How to use first-party data to increase reach and audience engagement to drive more revenue
• How to leverage campaign insights to optimize campaigns to bring in incremental revenue and renewed business
Presenters
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Brendan Farrell
Manager, Customer Success, North America, Permutive
Brendan Farrell is Manager, Customer Success, North America at Permutive. Brendan has more
than a decade of experience in adtech and publishing. Currently, he leads Permutive’s
North American customer success team, transforming and evolving publishers' first-party data strategy and capabilities. Previously, Brendan held roles at Salesforce and Tribune, focusing on audience strategy, programmatic sales and revenue/ad operations.
1671204193-17d0e5e18d9b49a2
Brett Goverman
Head of Data Strategy, PMC
Brett Goverman is PMC's Head of Data Strategy, overseeing the development and
commercialization of PMC's first-party data platform, ATLAS Data Studio. Brett provides
expertise in digital identity, analytics, and cookieless technology. The Data Strategy team is responsible for creating future-proof ad products and partnerships to ensure PMC's success, now, and in the future. Brett previously worked at Permutive where his main focus was partnering with some of the largest publishers in the US to collect and monetize first-party data.
1671204256-d4c140c8a4a3666a
Lynne d Johnson
Content Director, AdMonsters
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