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  • Tuesday, May 10, 2022 · 11:00 AM CDT
    Demand gen might be the most misunderstood phrase in B2B marketing right now. Depending on who you’re talking to, it could be a synonym for lead gen, a special phase of the brand awareness stage or a complete paradigm shift in how we think about d...
  • Wednesday, April 6, 2022 · 11:45 AM CDT
    When getting on a video call with partners, teammates, or clients, first impressions matter. But with less physical space to make an impression and more factors to consider, like tech malfunctions and Zoom fatigue, standing out online can feel mor...
  • Wednesday, April 6, 2022 · 10:45 AM CDT
    Join this free-flowing conversation with Sara Felsenstein (IBM), Stefanie Grossman (Prezi), Doc Rock (Ecamm Network) and Javier Valdivia (Kearney).

    They'll be tackling all of the biggest questions around making video a valuable part of your conte...
  • Wednesday, April 6, 2022 · 10:00 AM CDT
    Let’s start with what this keynote will not be. This keynote will not be about the value of video in marketing. You already know that. This will not be about all the interesting data points and trends in video either. You already know about that t...
  • Tuesday, February 8, 2022 · 11:05 AM CST
    More than 82% of all consumer internet traffic is projected to be video, according to Cisco projections. And nope, they’re not all watching cat videos and Marvel blockbusters.

    Many B2B marketers have been dabbling in video, and this is the year w...
  • Tuesday, January 11, 2022 · 11:00 AM CST
    We’re well beyond the days of assuming that the audience in a B2B campaign is a white male MBA – or at least we should be. B2B buyers are as diverse as the workforce in general in terms of race, ethnicity, gender, religion and orientation, and wha...
  • Tuesday, December 14, 2021 · 10:00 AM CST
    Thought leadership and SEO have long been considered at odds with each other, in terms of content strategy.

    But the days of keyword stuffing to game search results are long gone, and authority has become a major factor in how well a piece of con...
  • Thursday, November 11, 2021 · 11:30 AM CST
    Thought leadership isn’t about how big your company is — it’s about how big your ideas are.

    Yet far too often, what passes for “thought leadership” efforts in HR tech is really copy-cat content that is interchangeable with what everyone else in t...
  • Thursday, October 28, 2021 · 11:30 AM CDT
    LinkedIn has become a powerful, dynamic platform for conversation around work — and for spreading your own big ideas.

    It's always been the “professional” social network, the place we go to network, but lately, it’s become a bit … stickier. Chang...
  • Thursday, October 14, 2021 · 3:35 PM CDT
    Content is a powerful engine for generating and capturing business value, but that kind of magic doesn't happen by accident. You need a strategy, and even that's a moving target these days.

    Closeout the day with Kanoe Namahoe, Luke Collins and K...
  • Thursday, October 14, 2021 · 3:00 PM CDT
    In a world that’s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical to your success. The problem is, being on video can be scary and overwhelming.

    Fortunately, with a few simple tip...
  • Thursday, October 14, 2021 · 2:30 PM CDT
    Lyanne Alfaro, a supervising producer and social media content director at Nasdaq, has spent her career working with emerging platforms. On any given day, Lynne hosts segments spotlighting entrepreneurs and thought leaders, produces live video con...
  • Spring Summit
    ✨ ✨ The event is over, but you can still watch these great conversations on-demand! ✨✨

    Stream the sessions below or on our YouTube channel.

    https://www.youtube.com/c/ManagingEditor

    Subscribe to us to see more video content!
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    For cont...
  • Managing Editor Live 2021
    The show's over, but the learning doesn't have to stop.

    Our theme this year was Flex, to reflect all the creative ways content marketers and brand journalists are continuing to adapt in the new economy.
  • Shift Virtual Summit
    Shift 2021 is the premier virtual conference designed to provide people with the skills and insider knowledge they need to thrive in today’s workplace. People will leave this one-day event hopeful and ready to invest in themselves and advance the...
  • Summit
    Managing Editor Live is a one-day online conference from the team at Managing Editor, a community for people who work at the intersection of marketing and publishing. Join us for quick, high-impact sessions led by your marketing peers.

  • Summit
    Managing Editor Live! is a half-day online conference on March 14, 2019 from the team at Managing Editor, a community for people who work at the intersection of marketing and publishing. Register for quick, high-impact sessions led by your marketi...
Managing Editor Live Spring Summit 2022
  • Wednesday, April 6, 2022 · 11:45 AM CDT
    When getting on a video call with partners, teammates, or clients, first impressions matter. But with less physical space to make an impression and more factors to consider, like tech malfunctions and Zoom fatigue, standing out online can feel mor...
  • Wednesday, April 6, 2022 · 10:45 AM CDT
    Join this free-flowing conversation with Sara Felsenstein (IBM), Stefanie Grossman (Prezi), Doc Rock (Ecamm Network) and Javier Valdivia (Kearney).

    They'll be tackling all of the biggest questions around making video a valuable part of your conte...
  • Wednesday, April 6, 2022 · 10:00 AM CDT
    Let’s start with what this keynote will not be. This keynote will not be about the value of video in marketing. You already know that. This will not be about all the interesting data points and trends in video either. You already know about that t...
  • Tuesday, February 8, 2022 · 11:05 AM CST
    More than 82% of all consumer internet traffic is projected to be video, according to Cisco projections. And nope, they’re not all watching cat videos and Marvel blockbusters.

    Many B2B marketers have been dabbling in video, and this is the year w...
  • Tuesday, January 11, 2022 · 11:00 AM CST
    We’re well beyond the days of assuming that the audience in a B2B campaign is a white male MBA – or at least we should be. B2B buyers are as diverse as the workforce in general in terms of race, ethnicity, gender, religion and orientation, and wha...
  • Tuesday, December 14, 2021 · 10:00 AM CST
    Thought leadership and SEO have long been considered at odds with each other, in terms of content strategy.

    But the days of keyword stuffing to game search results are long gone, and authority has become a major factor in how well a piece of con...
  • Thursday, November 11, 2021 · 11:30 AM CST
    Thought leadership isn’t about how big your company is — it’s about how big your ideas are.

    Yet far too often, what passes for “thought leadership” efforts in HR tech is really copy-cat content that is interchangeable with what everyone else in t...
  • Thursday, October 28, 2021 · 11:30 AM CDT
    LinkedIn has become a powerful, dynamic platform for conversation around work — and for spreading your own big ideas.

    It's always been the “professional” social network, the place we go to network, but lately, it’s become a bit … stickier. Chang...
  • Thursday, July 23, 2020 · 1:00 PM CDT
    Even before this crisis, no one wanted to be subjected to hard-sell tactics, fake friendliness, and pressure to make high-stakes decisions on the fly. Try that nonsense now, though, and you'll be justifiably shunned.

    A recession doesn't mean you ...
  • Thursday, June 18, 2020 · 1:00 PM CDT
    In the wake of the COVID-19 pandemic, live events and in-person professional development and learning opportunities have moved online. And the use of platforms like Zoom or Microsoft Teams has skyrocketed.

    But hosting virtual events or creating o...
  • Thursday, May 28, 2020 · 1:00 PM CDT
    Remote work is king when it comes to content marketing. Many content teams reach far and wide across multiple time zones. Cobbling together teams of remote employees, freelancers and agencies has become the norm.

    But with to-dos to manage, timeli...
  • Thursday, May 14, 2020 · 1:00 PM CDT
    Does your brand have an audio content marketing strategy?

    While some early research shows a decline in digital audio consumption in the wake of the Coronavirus pandemic, consumption of audio content related to business, finance and education see...
  • Thursday, April 30, 2020 · 1:00 PM CDT
    We can be mesmerized by video and addicted to our favorite podcasts, but the humble blog post remains the backbone of content marketing calendars.

    Are you giving yours the level of attention they deserve?

    In this 30-minute webinar, we’ll walk th...
  • Thursday, April 16, 2020 · 1:00 PM CDT
    We won’t sugarcoat things — we are living through a deeply uncertain and difficult time. The rapid expansion of the coronavirus across the globe has disrupted everything about the way we live and work. Our new normal is clouded by fear and anxiety...
  • Thursday, April 2, 2020 · 1:00 PM CDT
    As other traditional marketing channels are put on hold, digital marketing -- and especially content marketing -- are being asked to take on an even greater share of the responsibility of delivering leads and serving customers.

    Are you up for the...
Managing Editor Live 2021
  • Thursday, October 14, 2021 · 10:30 AM CDT
    Jennifer Barrett, head of content at Fidelity and author of the book “Think Like a Breadwinner,” discusses her journey from financial journalism to content marketing, how she landed several book deals and what it takes to run a 60-plus team.

    Jenn...
  • Thursday, October 14, 2021 · 11:00 AM CDT
    Discover the framework and real-life examples to move fast as a team and accelerate buyers through their journey.

    In the last year, more than ever, we’ve realized the opportunity created or lost through our ability to move fast as a marketing and...
  • Thursday, October 14, 2021 · 11:30 AM CDT
    In addition to driving clicks, conversions, and MQLs, content marketers have the additional — but just as daunting — role as gatekeepers in how we talk about race, ethnicity, and cultural competence.

    Successful efforts toward greater diversity, ...
  • Thursday, October 14, 2021 · 12:00 PM CDT
    The Radford Data & Analytics platform at Aon delivers compensation insights to the world’s most innovative companies. To say they are data-driven is an understatement. And yet, the secret to their marketing is ... great storytelling. Kristin Gribb...
  • Thursday, October 14, 2021 · 12:30 PM CDT
    As modern marketers, we’re challenged with appealing to an audience that consumes content in drastically different ways. We need to distribute ideas in a way that appeals to individual preferences including medium, time it takes to read and length...
  • Thursday, October 14, 2021 · 1:00 PM CDT
    Join Mary Ellen Slayter for a conversation with veteran journalist, author and media executive S. Mitra Kalita about the importance of cultivating and amplifying diverse sources in media.
  • Thursday, October 14, 2021 · 1:30 PM CDT
    Stephanie Izquieta, events content manager at Coindesk, explains why event organizers need to think beyond physical location and begin thinking about multiversal experiences. Izquieta, who has produced cryptocurrency conferences that have drawn mo...
  • Thursday, October 14, 2021 · 2:00 PM CDT
    As individual marketers, we don’t usually have complete control over the campaigns we work on. But we can push back when we see important voices being left out. Join Rocki Howard & Mary Ellen Slayter for a blunt and lively conversation about the i...
  • Thursday, October 14, 2021 · 2:30 PM CDT
    Lyanne Alfaro, a supervising producer and social media content director at Nasdaq, has spent her career working with emerging platforms. On any given day, Lynne hosts segments spotlighting entrepreneurs and thought leaders, produces live video con...
  • Thursday, October 14, 2021 · 3:00 PM CDT
    In a world that’s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical to your success. The problem is, being on video can be scary and overwhelming.

    Fortunately, with a few simple tip...
  • Thursday, October 14, 2021 · 3:35 PM CDT
    Content is a powerful engine for generating and capturing business value, but that kind of magic doesn't happen by accident. You need a strategy, and even that's a moving target these days.

    Closeout the day with Kanoe Namahoe, Luke Collins and K...
Shift Career Summit
  • Thursday, June 17, 2021 · 4:30 PM CDT
    Join us for the closing session of Shift 2021, a Q&A with Postal’s Allyssa Eclarin on building relationships in hybrid workplaces.

    We'll share our favorite moments from the day's presentations and talk about what comes next in the future of work...
  • Thursday, June 17, 2021 · 4:00 PM CDT
    Your personal brand is a composite of your ideas, expertise, reputation, and personality. In this session, brand strategist Mike Kim shares a 3-step blueprint to walk you through how to create a compelling personal brand to build your career aroun...
  • Thursday, June 17, 2021 · 3:30 PM CDT
    The economy is changing, fast. How should you adapt? Neil Irwin, a leading economics writer, spent years studying how career paths work in some of the most innovative companies in the world—and what differentiates those who thrive from those who f...
  • Thursday, June 17, 2021 · 3:00 PM CDT
    Based on the bestselling book Stop Living on Autopilot, this highly-rated talk helps people take responsibility for their life, rediscover their purpose and live a courageous life. Finding this alignment helps improve performance, combat complacen...
  • Thursday, June 17, 2021 · 2:30 PM CDT
    When you hear of "leadership" what do you think of? It is so much more than names on an organizational chart. It runs deeper than the “person in charge.”

    We will cover how you can own your leadership mentality and how to develop this increasingly...
  • Thursday, June 17, 2021 · 2:00 PM CDT
    You have less than 60 minutes to make an impression in a job interview. Don't waste time stating all of the facts from your resume. Use stories to build trust, credibility and engage with your future employer to land your dream job. Through the us...
  • Thursday, June 17, 2021 · 1:30 PM CDT
    Christopher Bishop has a fascination for how careers and jobs will be transformed over the next 20 years. Based on his own nonlinear, multimodal career path, he has developed a creative and imagination-driven presentation to help participants be s...
  • Thursday, June 17, 2021 · 1:00 PM CDT
    Building a growth and resilient mindset will allow you to handle any challenge that comes your way. From a long job search to layoffs to a job you hate, challenges will come up. How do you handle them? In this session we will cover:
  • Thursday, June 17, 2021 · 12:30 PM CDT
    This session with career and workforce futurist Alexandra Levit will address the five pillars of career durability, or the ability to stay gainfully employed over time despite disruptions and market shifts. Participants will learn:
  • Thursday, June 17, 2021 · 12:00 PM CDT
    Minda Harts will join Laurie Ruettimann for a fireside chat to discuss key themes from Minda's book, The Memo: What Women of Color Need to Know to Secure a Seat at the Table. In this moderated discussion, Minda will provide tips for navigating net...
  • Thursday, June 17, 2021 · 11:30 AM CDT
    How comfortable are you with negotiating? We all negotiate a variety of issues every day. How do you get what you need without burning bridges? Learn practical techniques to help you negotiate with confidence, get better results, and build more pr...
  • Thursday, June 17, 2021 · 11:00 AM CDT
    Imagine that moment when you’re driving a car and you make a wrong turn or miss an exit. Your GPS will glitch for a few seconds and then a robotic voice will say: “Recalculating.”

    Thanks to the global pandemic, it’s as if every adult on the plan...
Managing Editor Live 2020
  • Thursday, October 22, 2020 · 4:00 PM CDT
    64% of buyers believe brands can be a powerful force for change (Edelman.)

    Whether tech or CPG, what a company stands for is increasingly part of the purchase criteria.

    Enter brand activism, where brands show support for social issues from fem...
  • Thursday, October 22, 2020 · 3:30 PM CDT
    Many businesses think that industry Influencers are just good for brand awareness. But, if you know how to turn your Influencer Marketing program into an Influencer Relations program, you'll be able to not only increase brand awareness but generat...
  • Thursday, October 22, 2020 · 3:00 PM CDT
    Most email automation is impersonal, robotic, and ineffective. You can tell it's automated before you even open it.

    But it doesn't need to be this way. The best email marketers use automation to build relationships, grow their brands, and save ti...
  • Thursday, October 22, 2020 · 3:00 PM CDT
    Understanding the exact value of content to your organization is a tough question for any marketer to answer. Instead of feeling ambushed by the question at your next meeting, build easy analysis into your content marketing strategy. Tying content...
  • Thursday, October 22, 2020 · 2:30 PM CDT
    Content marketers wear a lot of hats, and we know that you do so much more than write or edit. You make complex business decisions tied directly to business goals. You have a lot of different titles — writer, editor, director of content, social me...
  • Thursday, October 22, 2020 · 2:30 PM CDT
    Each year, Netflix generates original content that continuously wins awards, even edging out HBO as the recipient of the most Emmy nominations. How do they do it? Because they know what you want to see before you even see it. In this session, we'...
  • Thursday, October 22, 2020 · 2:00 PM CDT
    The technology needs to fit the team. We will cover everything from content management systems to landing pages to SEO tools to artificial intelligence. Forget the sales pitches. Let’s find the right combination of products that makes you and your...
  • Thursday, October 22, 2020 · 2:00 PM CDT
    Ever look at a design and think, “Something’s off”, but you can’t put it into words? In this special one-hour workshop, you will get a crash course on how to be a design whisperer, giving critical feedback that results in design excellence.
  • Thursday, October 22, 2020 · 1:30 PM CDT
    Looking for ways to boost engagement with your LinkedIn content? It's time to add native LinkedIn video to your mix. Videos earn an average of three times the engagement of text posts on the platform, and they are five times more likely than other...
  • Thursday, October 22, 2020 · 1:30 PM CDT
    93% of millennials see ongoing skill development as an important part of their future careers, but you don’t have to be a millennial to embrace the value of professional development. When the economy and job markets are uncertain, it can be tempti...
  • Thursday, October 22, 2020 · 1:00 PM CDT
    Learn how to manage freelance writers like a pro. Sarah Noel Block will dive into how she uses project management strategies and tech tools to manage writers, track content calendars, and maintain budgets. You'll get a behind the scenes look at he...
  • Thursday, October 22, 2020 · 1:00 PM CDT
    In a world full of “experts,” we might actually be better off viewing challenges from a novice’s lens. From stepping into a new role to helping new content contributors own their voices, let’s talk about how the folks who are incapable of doing th...
Managing Editor Live 2019
Online learning support for the Rep Cap, Managing Editor & Shift Digital Careers community.