Webinars are a mainstay of B2B marketing. So why are they so bad?
All too often, they’re thinly veiled product pitches, with bad lighting and even worse PPTs.
And yet, this humble format holds the power to drive momentum across every stage of the buyer journey. Effective webinars build brand awareness, nurture warm leads, close deals and sustain existing customer relationships.
Develop content that connects with your buyer’s specific pain points.
Promote registration with a focused, high ROI, 6- to 8-week campaign calendar.
Deliver an engaging experience that feels more like a conversation and less like a PowerPoint dump.
Use AI to efficiently adapt your webinar content and create extended engagement for months to come.
Please register for this Webinar to view the dial-in info.
Hannah Scherer is a webinar and event technology expert with over 8 years of experience in the webinar space. As the VP of Marketing and Partnerships, she executes all aspects of marketing for BigMarker including webinars, digital media, gated...
Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.J. in journalism from the University of Maryland and a B.S. in agronomy from...