In addition to driving clicks, conversions, and MQLs, content marketers have the additional — but just as daunting — role as gatekeepers in how we talk about race, ethnicity, and cultural competence. Successful efforts toward greater diversity, equity and inclusion (and the wider customer base that goes accompanies those efforts) can only go as far as how enthusiastically we embrace that role. How to make words matter.
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Kelley's goal is to save the world, one correctly placed comma at a time. She has 22 years of experience in communications, starting her career in journalism before transitioning to content marketing in 2013. After previous Content Director and...