In this volatile economy, brands need to be more efficient in identifying and reaching their target audiences. Unfortunately, many marketers mistakenly believe that means pulling back on PR, citing an unclear return. That’s a shortsighted decision.
PR isn’t a quick fix for your emergency lead-gen gaps, but it can absolutely build your brand in a way that amplifies your brand message over time.
In this fast-paced, 60-minute webinar, you’ll hear from The Devon Group founder and CEO Jeanne Achille and Rep Cap CEO (and ex-Washington Post journalist) Mary Ellen Slayter on how to adapt your integrated PR and content strategy for any economy.
Decide when PR makes sense for your organizational goals — and when it absolutely doesn’t.
Recognize when an idea is worthy of pitching to the media — and how to prepare your company leaders to make the right impression when they get their shot.
Encourage collaboration between PR and content marketing teams to maximize the impact of both.
Please register for this Webinar to view the dial-in info.
Recognized as an influential doyenne in the HR technology category, Jeanne Achille has more than 25 years of industry-specific sales, marketing and PR experience. She is the Chair of the Women in HR Tech Summit at the HR Technology Conference &...
Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.J. in journalism from the University of Maryland and a B.S. in agronomy from...