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Managing Editor Live 2020
  • Thursday, October 22, 2020 · 4:00 PM CDT
    64% of buyers believe brands can be a powerful force for change (Edelman.)

    Whether tech or CPG, what a company stands for is increasingly part of the purchase criteria.

    Enter brand activism, where brands show support for social issues from fem...
  • Thursday, October 22, 2020 · 3:30 PM CDT
    Many businesses think that industry Influencers are just good for brand awareness. But, if you know how to turn your Influencer Marketing program into an Influencer Relations program, you'll be able to not only increase brand awareness but generat...
  • Thursday, October 22, 2020 · 3:00 PM CDT
    Most email automation is impersonal, robotic, and ineffective. You can tell it's automated before you even open it.

    But it doesn't need to be this way. The best email marketers use automation to build relationships, grow their brands, and save ti...
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