Quirk's Media
Upcoming
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Wednesday, November 4, 2026 · 9:45 AM ESTAs an insights leader, how are you supposed to protect the strategic work when results land at 9 a.m. and the meeting is at 4 p.m.?
Speed was supposed to free us up but instead it ate the thinking time. Run the test, send the results, move on. Th... -
Wednesday, November 4, 2026 · 9:45 AM ESTHow do teams prepare for a consequential market shift when the timing, pathway and implications remain uncertain?
In this session, a Johnson & Johnson MedTech leader and The Directions Group will share an educational case study on using strategic... -
Wednesday, November 4, 2026 · 10:30 AM ESTAt Pogo, we’ve been talking to 100,000 purchase-verified shoppers every month to build Insights Library, a new type of consumer research tool that gives detailed answers in minutes, not days or weeks.
We’ll put Insights Library to work analyzing ... -
Wednesday, November 4, 2026 · 10:30 AM ESTHeineken’s latest insights have introduced a powerful new guest segmentation model, helping venues understand the consumer path to purchase and experience like never before. What percentage of your guests are single-venue visitors versus multi-ven...
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Wednesday, November 4, 2026 · 11:15 AM EST“Context” might be the buzzword of 2026. Every company wants AI that understands its customers, its market and its business. Here’s the twist: many insights teams have already built that knowledge foundation. For years, researchers have been creat...
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Wednesday, November 4, 2026 · 11:15 AM ESTMost companies run brand tracking and reputation management as separate programs, if they are even running both. And those programs often are owned by two different teams, measuring two different things. Brand tracking asks customers what they thi...
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Wednesday, November 4, 2026 · 12:00 PM ESTWe are increasingly aware that Gen Alpha consumes short-form video at a higher rate than traditional TV and movies. This shift has sparked a panic in the media industry: Is the addictive nature of the “scroll” killing the appetite for long-form st...
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Thursday, November 5, 2026 · 9:00 AM ESTByron Sharp transformed marketers’ understanding of brand loyalty. His work showed that repeat purchasing often reflects habit, familiarity and availability rather than exclusive devotion to a brand. But routine is not the only kind of consumer-br...
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Thursday, November 5, 2026 · 9:45 AM ESTFrom quantilabs experiment to full platform release: How quantilope built the first tool that puts a consumer in every meeting.
Synthetic data is one of the most talked-about topics in market research but the leap from promising concept to produc... -
Thursday, November 5, 2026 · 9:45 AM ESTExplore the ways heritage brands can make a costly misstep when focusing on the wrong KPIs.
Key takeaways:
- Gain empathy and excitement to embrace the wonderful equity of heritage brands.
- Understand where missteps can happen even with the bes... -
Thursday, November 5, 2026 · 10:30 AM ESTTravel is no longer just about where people go, it’s about how travel makes them feel and who they connect with along the way. As traveler expectations evolve, experiences have become an increasingly important part of how people plan and remember ...
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Thursday, November 5, 2026 · 10:30 AM ESTIn this session the regional insights team from Mars Snacking will outline how they unlocked more value from their syndicated data by challenging the legacy ways of working.
Key takeaways:
- How to confront the challenge of fragmented data.
- Ho...
Series
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SeriesThis virtual event is designed to help corporate researchers navigate that
shifting landscape, whether it’s mastering new tools and technologies,
adapting to changing consumer behaviors or leveraging data for deeper
insights.
Check the schedule p... -
SeriesQuirk's Virtual - DIY Research took place on Thursday, September 24
and focused on DIY Research. -
SeriesThis virtual event has concluded.
Registered attendees can click on the logo of any session below to view the on-demand recording. -
SeriesThis virtual event has concluded.
Registered attendees can click on the logo of any session below to view the on-demand recording. -
SeriesThis virtual event focused on AI & Innovation - new methods, new products,
new solutions.
Registered attendees can click on the logo of any session below to view the on-demand recording.
