Quirk's Virtual - January 2026 - AI & Innovation

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NOW AVAILABLE ON DEMAND

This virtual event focused on AI & Innovation - new methods, new products,
new solutions.

Registered attendees can click on the logo of any session below to view the on-demand recording.
Sessions (click on logo)
  • 1767711865-50193a133972368d
    Predicting new product success with AI-powered concept testing
  • 1767722780-40c936c4fbb338db
    Lifelike, emotive and rigorous: How we know synthetic personas really work
  • 1767713429-82ba5ea3c143feef
    2 years of integrated AI driving real-world research innovation
  • 1767715890-258934d576d41773
    Meet Persona Agents: Always-on intelligence for insight-led innovation
  • 1767717243-bc0fec1e502afc03
    AI didn’t write this story: How researchers use AI to unlock human truths in real research
  • 1767720566-9576e07fbab9b477
    Operationalizing AI in market research: How Simple Modern balances automation and human judgment
  • 1768512221-aab11a2ae9ff7734
    Making AI stick: A practical path to maturity, ROI and scalable insight impact
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