Sessions (click on logo)
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Not all synthetic data is created equal: What actually matters when evaluating a synthetic research partner -
Beyond routine: What identity relevance reveals about brand loyalty -
Beyond the hype: How category twins went from experiment to enterprise-ready -
Strategic chef, short-order kitchen: Staying strategic when everything is due Friday -
Johnson & Johnson: From uncertainty to action – Competitive wargaming for decision readiness -
Listen on Listen: How we researched, fixed and measured our own OOH campaign -
Context, please: Researchers have already built the systems AI needs -
2026’s buzziest consumer product launches – as revealed by verified buyers -
Better together: What happens when brand tracking meets reputation management -
Doomscrolling or deep-diving? The surprising content architecture of Gen Alpha -
Modernity: The death of heritage brands? -
Unlocking value: Mars Snacking’s syndicated data transformation -
The AI was the easy part: A field report on automating an insights function – and where the real work moved -
Can you trust a simulated customer? Findings from 20,000 replications -
Segmenting for growth -
From destinations to belonging: How experiences are redefining travel
