Quirk's Media
Upcoming
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Thursday, January 30, 2025 · 8:00 AM ESTQualitative research can be a goldmine of insight for any researcher. But does it leave you feeling overwhelmed by mountains of data?
Not anymore. Generative AI can be your secret weapon, helping you find qualitative insights at quant scale. But ... -
Thursday, January 30, 2025 · 9:00 AM ESTSince the launch of ChatGPT, there's been significant excitement, curiosity and even skepticism surrounding the impact of AI on insights professionals.
Join this session to hear from experts Jannik Meyners, senior data scientist at quantilope, an... -
Thursday, January 30, 2025 · 10:00 AM ESTWhen teams leverage highly accurate, context-adaptive and easy-to-use text analytics, the results go far beyond efficiency.
Because unlocking actionable insights from customer feedback isn’t just about saving time – it’s about driving growth, fu... -
Thursday, January 30, 2025 · 11:00 AM ESTWhat if you could harness the power of online spontaneous consumer conversations to test out your concepts BEFORE you put them in front of consumers for testing? Written concepts can sometimes undermine great ideas if not framed correctly, making ...
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Thursday, January 30, 2025 · 12:00 PM ESTAs an insights professional, you know how valuable segmentation studies are in helping to target those most likely to buy your product or service. You also know that bringing segments to life and keeping your segmentation fresh in the minds of sta...
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Thursday, January 30, 2025 · 1:00 PM ESTIn 2024, generative AI made its definitive debut in market research. However, analyzing open-ended feedback remains a challenge due to the ever-changing nature of data and the diversity of survey context. To overcome these challenges, Pascal de Bu...
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Thursday, January 30, 2025 · 2:00 PM ESTA new possibility is available to researchers in 2025: the ability to capture the assurance and scale of quant alongside the depth and emotions of qual – all in a single study. Knit’s newest advancements to its Researcher-Driven AI allows for a tr...
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Thursday, January 30, 2025 · 3:00 PM ESTAI is no longer a futuristic buzzword – it's already reshaping research today. Whether you're taking your first steps into AI adoption or exploring advanced implementations, the question remains the same: How can you position your team for success...
Series
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SeriesThe Quirk's Virtual – AI & Innovation will be held on January 30 and will focus on new methods, new products and new solutions.
Click the logos below for more details on each session. -
SeriesThe Quirk's Virtual – Consumer Reset will be held on March 12 and will focus on consumer trends in the aftermath of the pandemic, inflation, high interest rates and other social and demographic changes.
Check back in late February for session det... -
SeriesThe Quirk's Virtual – Data Quality was held on November 20, 2024 and focused on tools and techniques for preserving data integrity and preventing data fraud in the marketing research and insights industry.
Recordings are available to watch on-de... -
SeriesThe Quirk's Virtual – DIY Research event will focus on various topics from keeping research in-house to using tools to do it yourself. -
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Webinar SeriesQuirk’s held its third annual virtual event on October 18-19, 2023. While nothing can beat in-person events for networking, a full 97% of the Quirk’s audience is unable to attend in-person events due to timing, geography or costs. This virtual eve...
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