MGS GVC 1.0
Conference Sessions
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Thursday, June 4, 2020 · 4:55 PM BSTIn this panel, listen to those who are rebuilding the funnel from the bottom up to capture more valuable metrics and better reflect the reality of product and marketing as a loop.
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Thursday, June 4, 2020 · 4:20 PM BSTInternational expansion can be costly and time-consuming. But it doesn’t have to be! Dissect the international growth strategies of the most popular apps. Learn how to leverage your data, and use the latest tools and technology to drive rapid grow...
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Thursday, June 4, 2020 · 3:45 PM BSTIn-app messaging is useful for improving a user's experience and increasing their retention. In this workshop, get details on how to maximize the benefits of in-app messaging with advanced techniques.
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Thursday, June 4, 2020 · 3:10 PM BSTThe burst of marketing data has been accompanied by emergence of technologies that help marketers and business owners reach their target audiences and enhance personalization as well as automation. Personalized advertising penetrated every corner ...
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Thursday, June 4, 2020 · 1:50 PM BSTIn this workshop learn to: 1) leverage the API connection for custom reporting, dashboards, and automatization, 2) deal with LAT users and cannibalization on organics, 3) build creative assets that convert!
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Thursday, June 4, 2020 · 1:00 PM BSTIt's not sexy, but increasing visibility on metrics and impact with better reporting and dashboarding is key to improving performance. Get insights on how to improve your own dashboard in this panel.
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Thursday, June 4, 2020 · 9:00 AM BSTPublishers want to ensure they are spending money sensibly. Agencies need to show they're up to the task. Whether you're B2C or B2B – fraud is a big deal. In this session get versed in how to fight fraud and "show your work".
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Wednesday, June 3, 2020 · 4:05 PM CDTIn this panel, hear from experts on how to acquire and retain talent, even if you don't have all the money in the world to woo prospective employees with.
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Wednesday, June 3, 2020 · 4:05 PM CDTCome ask our experts all your burning questions on mobile marketing, growth, and development in this Ask Me Anything (AMA) style panel!
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Wednesday, June 3, 2020 · 4:05 PM CDTMillenials and Gen Z have very distinct perceptions of branding – impacting everything from marketing to loyalty. In this panel, come learn what the differences are and how to cater to these distinct groups.