PANEL: Meaningful Engagement & Retention

I’m Ada, a non-binary content management generalist (I go by the pronouns they/she). I have managed CRM efforts, social media and communities, branding, and PR. I am especially passionate about ethical tech, health, education, and the environment. I currently work at the femtech startup Clue.

Murad Musakaev is working at Full HP Ltd (former Fahrenheit Lab) since late 2017 as a business development manager, controlling product management, legal relationships, and partner communications. With him, Full HP Ltd discovered new revenue channels, increased retention of games almost twice, increased brand awareness, and boosted revenue by 60% QoQ. He was in charge of Mad GunZ (Editor's Choice on Google Play) and Blocky Cars development.