FIRESIDE CHAT: Data-Driven Marketing – How to Best Acquire New Customers

The burst of marketing data has been accompanied by emergence of technologies that help marketers and business owners reach their target audiences and enhance personalization as well as automation. Personalized advertising penetrated every corner of modern marketing. And data is the central focal point of today's marketing experience. However, in order to boost new customer growth, the correct usage of data is crucial. Elena Poughia and Lucia Mrvova will dive into the topic of the usage of data-driven marketing for the optimization of customer acquisition.