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Chief Marketer Network
  • On-demand
    With the midterm elections weeks away, business communicators are in a quandary. Once again, the debate over whether or not companies should take a stand, potentially alienating a percentage of their customer base, is top of mind.

    Many companies ...
  • On-demand
    Organizations can no longer stay silent on social topics, but one misstep has the potential to create long-term reputation damage among a variety of stakeholders. The overturning of Roe v. Wade has left communicators in a state of disarray, with P...
  • On-demand
    As PR pros know, once you’ve pitched a story the chances of it getting a print, online or TV mention can be akin to touching the holy grail. No doubt, pitching is getting more difficult, as Propel’s Q2 Media Barometer shows. In part, it’s a game o...
  • On-demand
    According to research from Rokk Solutions and PennState Smeal College of Business, those under 45 take environmental, social and governance issues more seriously than their older counterparts, regardless of political affiliation. Thus, with more a...
  • On-demand
    Corporate reputation has become increasingly more intrinsic to a company’s business performance, according to nearly three-quarters of C-suite executives surveyed as part of a new Signal AI report. Compounding this with growing expectations from c...
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