Chief Marketer Network
PRNEWS
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On-demandAccording to the World Economic Forum's 2024 Global Risks Report, misinformation and disinformation are the #1 global risk to global organizations. In today's ever-evolving landscape of social media, news dissemination and the enigmatic dark web, ...
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On-demandA successful experiential event or campaign can solidify a brand or organization’s presence in media and the minds of consumers. The PR piece for experiential is essential, encouraging audience engagement before, during and after the campaign. Pro...
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On-demandMeta’s Threads launched with a bang, surpassing 100 million users in less than a week and threatening Twitter’s niche. This shake-up has created opportunities and questions for communicators who must develop a strategy for this emerging platform. ...
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On-demandThe clock is counting down to Google shutting down the go-to PR tracking platform—Universal Analytics. Say hello to GA4, a game changer for communicators and marketers. GA4 makes it easier to show how communication, especially through earned media...
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On-demandWith the midterm elections weeks away, business communicators are in a quandary. Once again, the debate over whether or not companies should take a stand, potentially alienating a percentage of their customer base, is top of mind.
Many companies ... -
On-demandOrganizations can no longer stay silent on social topics, but one misstep has the potential to create long-term reputation damage among a variety of stakeholders. The overturning of Roe v. Wade has left communicators in a state of disarray, with P...
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On-demandAs PR pros know, once you’ve pitched a story the chances of it getting a print, online or TV mention can be akin to touching the holy grail. No doubt, pitching is getting more difficult, as Propel’s Q2 Media Barometer shows. In part, it’s a game o...
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On-demandAccording to research from Rokk Solutions and PennState Smeal College of Business, those under 45 take environmental, social and governance issues more seriously than their older counterparts, regardless of political affiliation. Thus, with more a...
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On-demandCorporate reputation has become increasingly more intrinsic to a company’s business performance, according to nearly three-quarters of C-suite executives surveyed as part of a new Signal AI report. Compounding this with growing expectations from c...