Webinar: Measuring Earned Media Pitching in Today’s Hybrid Environment by Chief Marketer Network

Measuring Earned Media Pitching in Today’s Hybrid Environment

About

As PR pros know, once you’ve pitched a story the chances of it getting a print, online or TV mention can be akin to touching the holy grail. No doubt, pitching is getting more difficult, as Propel’s Q2 Media Barometer shows. In part, it’s a game of numbers.

Just 36% percent of pitches are opened, including those that machines process, counted as ‘opens’ and perhaps tossed without a human seeing them. And response rates of journalists to pitches fell 15% from Q1 last year to Q2 this year. In the end, roughly just 3 in 100 pitches receive responses.

On the other hand, there’s little doubt earned media is worth a lot of effort. Indeed, in today’s hybrid work environment PR pros track who’s pitching whom, what’s pitched and how pitches are progressing.

Fortunately, data insights can improve your chances of media relations success.

In this session, you'll learn:

The times and days when media is most likely to open your pitch

How pitch length influences open rates

Which topics grab the media’s attention

How links and emojis in a pitch influence success rates

The importance of measuring earned media and tracking its flow from pitch to placement

on-demand webinar

Presenters

Alex Ebanks, Consumer and Multicultural PR Lead, Xbox Global Communications Microsoft

Alex Ebanks’s love for storytelling landed her in PR and marketing, where she’s had the opportunity to manage, develop and execute global brand strategies and high-profile media campaigns.

Her expertise primarily is within brand PR, community engagement, special events (film/TV/tech conferences), media relations (B2B/entertainment), digital & social media, celebrity/influencer engagement, strategic planning and creative writing.

Previously she was senior manager, brand & business communication (sparkling brands & entertainment), N America for Coca-Cola Company. She is an MBA candidate at the University of Georgia.

Tanika Pradhan, Senior Account Executive, ROKK Solutions

Tanika left Kathmandu, Nepal, at 5 for boarding school in India. She moved to the United States after high school. Her experience living and working in three countries gives her a uniquely global perspective.

As a senior account executive at ROKK Solutions, Tanika focuses on social impact communication and leverages data analytics to inform communication strategy. She brings relevant experience from both the private and non-profit sectors to her role.

Prior to ROKK, Tanika was with Weber Shandwick. She holds a B.A. from Knox College and an M.A. from Georgetown University.

Zach Cutler , Co-founder, CEO & chairman, Propel

Zach Cutler is a communication veteran, data enthusiast, serial entrepreneur and angel investor. He created Propel, which Forbes recognized as one of the top three PR software companies. In addition, Inc. Magazine named it one of the 70 Israeli startups you need to follow. Propel’s customers include The Daily Mail, W2O, Google and Textron.

Zach founded Propel after running his NY-based communication firm Cutler for 9 years. The agency was AOR in the US for 70 tech startups, 5 of which became decacorns; 15 become unicorns. While leading Cutler, Zach saw a need for innovation within PR. As such, he sold Cutler to Kite Hill PR in January 2018 to work full-time on Propel.

A graduate of George Washington University, Zach is a contributor to Huffington Post and Entrepreneur Magazine, and his thoughts on PR and technology have been published in TIME, Forbes, Inc., Business Insider, The Washington Post, The Wall Street Journal, among others.

Moderator Seth Arenstein, Editor, PRNEWS and Crisis Insider

First Name*

Last Name*

Email Address*

Company*

Job Title*

Phone Number*

Country*

Is your brand currently using direct mail?*