Webinar: How Measuring Corporate Reputation Can Save Your Company’s Bottom Line by Chief Marketer Network

How Measuring Corporate Reputation Can Save Your Company’s Bottom Line

About

Corporate reputation has become increasingly more intrinsic to a company’s business performance, according to nearly three-quarters of C-suite executives surveyed as part of a new Signal AI report. Compounding this with growing expectations from consumers and employees of the companies they buy from and work for, organizations both big and small must develop a better process for measuring reputation and harnessing the data.

In this session, you'll learn:

The importance of measuring organizational reputation surrounding specific topics

How an organization’s ESG program directly impacts its reputation among all stakeholders

How businesses can utilize reputational data to improve their bottom line

on-demand webinar

Presenters

Chief Marketer Network

Kara Taylor, Director, Corporate Communications Capital One

Kara Taylor is a strategist and communicator who has spent nearly two decades focused on the intersection of analytics and storytelling to connect with audiences. The hallmark of Kara's career is building specialized teams of creators, analysts and operations specialists that enable award-winning programs and inform business strategy. She currently leads a horizontal team within Corporate Communications at Capital One that serves as a strategic planning arm, builds best practices to enhance the organization's approach to communications, and develops insights and measurement models to better demonstrate the impact of communications on the business.

Therese Van Ryne, Senior Director of External Communications, Zebra Technologies

Therese Van Ryne is Senior Director of External Communications for Zebra Technologies. She joined Zebra as part of the acquisition of Motorola Solutions Enterprise business in October 2014. She and her global team are laser focused on driving PR, thought leadership, social media, and philanthropy for Zebra. Van Ryne recently published an award-winning children’s book titled, “Zippy’s Special Gift” which reflects Zebra’s inclusive culture. All profits from its sales are being donated to Bernie’s Book Bank.

One of PRNews’ Top Women in PR, Van Ryne previously worked at SC Johnson where she led corporate communication and PR for leading consumer products. One of her top achievements was managing the Windex® placement in the film, “My Big Fat Greek Wedding,” resulting in a 25% sales increase for the brand.

Van Ryne also has experience as a journalist, editor and producer, reporting from Capitol Hill in Washington, D.C. Van Ryne holds a bachelor’s degree in Communications and Journalism from Marquette University. She serves as an advisory board member for Caribbean rum liqueur start-up, Tobago Gold, and she was elected last year as a Village Trustee in Lake Barrington, Illinois.

Louis Cointepas, Vice President, Americas Customer Success & Market Development, Signal AI

Moderator: Erika Bradbury, Editorial Director, PRNEWS

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