When teams leverage highly accurate, context adaptive and easy-to-use text analytics, the results go far beyond efficiency.
Quality text analytics isn’t just about saving time – it’s about driving growth, fueling innovation and understanding the why behind the numbers to solve business challenges and unearth opportunities.
In this session, we'll see how Emerald Research Group leverages Fathom's coding and analytics platform to empower leading technology clients with the actionable, data-driven insights necessary for optimizing strategic decision-making.
Blending Fathom's unstructured text analytics with Emerald's data science uncovers the in-product experiences and customer emotions that predict key outcomes and KPIs business groups are measured against, such as revenue, churn, engagement and brand love.
We’ll see how:
• Ease of use unlocks excellence: See how and why quality text analytics enables higher-quality insights from OEs, more frequently, driving additional value for their stakeholders.
• Efficiency impacts revenue: Explore how scalable and accurate OE analysis makes it possible to uncover key drivers in open-ends that lead to measurable ROI.
• Teams innovate and drive growth: Accurate, adaptive and delightful open-ended analysis fuels process and product innovation, creates new revenue streams and drives strategic innovation.