Quirk's Media
Upcoming
-
Thursday, January 29, 2026 · 9:00 AM ESTLeading CPG and FMCG brands are increasingly turning to AI to improve the odds of new product success. In this session, you’ll explore how global organizations such as Coca-Cola, Nestlé and Carlsberg are using AI-powered insights to strengthen dec...
-
Thursday, January 29, 2026 · 10:00 AM ESTJoin us for a discussion of the evidence behind the usability and validity of insights from samples of synthetic survey-takers. Key topics we will address include:
• Can synthetic personas have emotional reactions?
• Can synthetic ... -
Thursday, January 29, 2026 · 11:00 AM ESTJoin quantilope to discover the unexpected ways AI can drive research innovation and value for your insights team. Whether you’re a team of one or 100, this session will focus specifically on the tested and proven use of an integrated AI assistant...
-
Thursday, January 29, 2026 · 12:00 PM ESTPersona Agents are a powerful application of agentic AI that transform traditional segmentation into living, conversational agents that teams can work with every day. In this session, Market Logic shows how enterprise insights and innovation teams...
-
Thursday, January 29, 2026 · 1:00 PM ESTAs AI becomes embedded in modern research workflows, many insight teams are asking the same question: If AI can analyze the data, what’s left for the researcher?
In this session, Knit Research Lead Alexis White shares how AI doesn’t replace insigh... -
Thursday, January 29, 2026 · 2:00 PM ESTHow does a national drinkware brand headquartered in Oklahoma stay ahead of shifting consumer preferences in New York, Los Angeles and beyond? Simple Modern – one of America’s most popular drinkware brands, sold at Amazon, Target, Walmart and Whol...
-
Thursday, January 29, 2026 · 3:00 PM ESTWill 2026 be the year AI finally delivers real business impact for insight teams?
2025 brought remarkable advances – from AI-assisted qualitative analysis to agentic systems that can run entire research workflows. Yet, for many insight pros, the...
Series
-
SeriesThis virtual event will focus on AI & Innovation - new methods, new products,
new solutions.
Click on the logo of any session below to view the details. -
SeriesThis virtual event was designed to help corporate researchers navigate that
shifting landscape, whether it’s mastering new tools and technologies,
adapting to changing consumer behaviors or leveraging data for deeper
insights.
All sessions have n... -
SeriesThe Quirk's Virtual – Data Quality was held on September 25. The series has sessions that focus on tools and techniques for preserving data integrity and preventing data fraud.
All sessions are now available on demand. Click the logo of each ses... -
SeriesThe Quirk's Virtual – DIY Research series focused on topics from keeping the research in-house to using tools to do it yourself.
To view any of the on-demand recordings, click on the logos below.
If the speaker opted to share their presentation,... -
SeriesThe Quirk's Virtual – Consumer Reset series focused on shifting consumer trends as a result of social and demographic factors like the inflation and rising interest rates and the aftermath of the pandemic.
To view any of the on-demand recordings...
