Quirk's Media
Upcoming
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Tuesday, November 18, 2025 · 9:00 AM ESTIn an era where consumers expect authenticity and connection, Organic Valley is using AI and video insights to dig deeper into what truly drives its customers. In this session, Tripp Hughes, senior director of consumer strategy at Organic Valley, ...
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Tuesday, November 18, 2025 · 9:45 AM ESTThe secret to sustainable brand growth lies in understanding category entry points (CEPs) – the needs, occasions, reasons and motivations that drive consumer purchasing decisions. By adopting CEPs as the basis for brand health KPIs, insights leade...
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Tuesday, November 18, 2025 · 10:30 AM ESTThe insights landscape is transforming dramatically. What was once as straightforward as having a handful of trusted agency partners has exploded into an ecosystem of over 600 (according to UI’s 2024 Tools Map) research platforms, each promising t...
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Tuesday, November 18, 2025 · 10:30 AM ESTThe richest insights often emerge when respondents feel safe enough to speak freely – and that’s where AI moderation can make a real difference.
This session explores how AI moderation is enabling more natural, empathetic conversations in qualita... -
Tuesday, November 18, 2025 · 11:15 AM ESTOver the next six to 18 months, agentic AI will radically transform the landscape of the insight industry, irrevocably changing the way researchers do their jobs.
No longer limited to producing text or images, agentic AI acts, decides and runs pr... -
Tuesday, November 18, 2025 · 11:15 AM ESTWe talk about the need to get closer to our customers, walk in their shoes and understand their needs and preferences. As insight and research professionals we have tools and methodologies to do this, but whilst we are getting closer to our custom...
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Tuesday, November 18, 2025 · 12:00 PM ESTAI is reshaping how research teams analyze and deliver insights but where does it create the most value in qualitative work? In this session, Jack Bowen (CEO, CoLoop) and Andrew Dare (group CTO, STRAT7) share practical lessons learned from complet...
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Tuesday, November 18, 2025 · 12:45 PM ESTIn this session, we’ll explore how to develop breakthrough innovations in spaces where breakthrough and disruption can be challenging. Through real-world examples and actionable frameworks, attendees will learn how to translate consumer desires in...
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Tuesday, November 18, 2025 · 12:45 PM ESTDriving change takes time and requires lots of preparation. We launched a customer satisfaction program but you may want to evaluate concepts or manage test markets or start doing those things differently. We’ll share how we answered these critica...
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Tuesday, November 18, 2025 · 1:30 PM ESTWhile Gen Z and Millennial audiences are spending increasing amounts of time on platforms like YouTube and TikTok, our research shows a symbiotic, rather than antagonistic, relationship between short-form content and long-form content. Through a m...
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Tuesday, November 18, 2025 · 1:30 PM ESTIn an evolving insights landscape, technical skills alone aren’t enough. Early-career researchers need to grow into strategic thinkers, storytellers and cross-functional collaborators – but they can’t do it alone.
This session explores how organi... -
Tuesday, November 18, 2025 · 2:15 PM ESTIn today’s dynamic market, understanding the consumer journey from media exposure to purchase is crucial. This presentation explores innovative methods for connecting media insights with in-store and online behavior, offering actionable strategies...
Series
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SeriesThis virtual event is designed to help corporate researchers navigate that
shifting landscape, whether it’s mastering new tools and technologies,
adapting to changing consumer behaviors or leveraging data for deeper
insights.
Registration also gi... -
SeriesThe Quirk's Virtual – Data Quality was held on September 25. The series has sessions that focus on tools and techniques for preserving data integrity and preventing data fraud.
All sessions are now available on demand. Click the logo of each ses... -
SeriesThe Quirk's Virtual – DIY Research series focused on topics from keeping the research in-house to using tools to do it yourself.
To view any of the on-demand recordings, click on the logos below.
If the speaker opted to share their presentation,... -
SeriesThe Quirk's Virtual – Consumer Reset series focused on shifting consumer trends as a result of social and demographic factors like the inflation and rising interest rates and the aftermath of the pandemic.
To view any of the on-demand recordings... -
SeriesAll presentations are now available on-demand for registered attendees!
Click the logos below to view the recording or for more details on each session.
The Quirk's Virtual – AI & Innovation focused on new methods, new products and new soluti... -
SeriesThe Quirk's Virtual – Data Quality was held on November 20, 2024 and focused on tools and techniques for preserving data integrity and preventing data fraud in the marketing research and insights industry.
Recordings are available to watch on-de... -
SeriesThe Quirk's Virtual – DIY Research event will focus on various topics from keeping research in-house to using tools to do it yourself. -
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Webinar SeriesQuirk’s held its third annual virtual event on October 18-19, 2023. While nothing can beat in-person events for networking, a full 97% of the Quirk’s audience is unable to attend in-person events due to timing, geography or costs. This virtual eve...
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