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About This Webinar
This webinar is for founders in the early years who are new to the CPG industry and the art of planning early-stage growth. Planning is about embedding discipline in the company. The goal is to grow fast AND stay in business. It's not about profit or riding unicorns. Join me for this quarterly webinar. And build annual planning into your culture from the start.
What is Strategic Planning and Why Does it Matter?
Creating Your Brand's Custom Playbook
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.
James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” a #1 Best-seller in Business Consulting on Amazon. He also hosts his podcast—Startup Confidential.