This is a webinar for those who may never hire me but want to understand several key principles and techniques used by BigCo to pressure test their highest profit brands for underlying organic growth.
Agenda
How Simple Topline Analytics Can Mislead You
The Principles Behind World-Class Topline Analysis
A Couple of Trade Secrets Founders Should Know To Get Jiggy With the Scanner Data
Q&A
Duration
45 minutes
Price
Free
Language
English
OPEN TO
Everyone
Dial-in Number
Please register for this Webinar to view the dial-in info.
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG...