Wednesday, September 15, 2021 · 10:30 AM PDTUsing the latest data from Nutrition Business Journal, I will explore the range of variation in premium sales during the initial year of the pandemic. You will learn why certain macro-categories underperformed and why others benefited from the ext...
Wednesday, January 20, 2021 · 12:00 PM MSTThis fourth PGS update on the ongoing SARS CoV2 pandemic and its impact on consumer packaged goods will focus on updating viewers regarding key data points in restaurant and CPG consumption. It will also offer a revised 2021 outlook for the CPG se...
Friday, September 11, 2020 · 10:00 AM PDTThis third update on the ongoing SARS CoV2 pandemic and its impact on consumer packaged goods will focus on updating viewers regarding key data points in restaurant and CPG consumption. It will also offer my 2021 outlook for the CPG sector, with a...
Friday, June 5, 2020 · 12:00 PM PDTA highlights tour of my new book for founders and investors in premium consumer brands....
....with live Q&A...
....and a live, hardcover book signing...
Friday, April 24, 2020 · 10:30 AM PDTThis APRIL UPDATE will examine the most recent category data available and coach you on the variables that make the category impact vary so much for CPG brands. You'll walk away better prepared not to over-react and get through 2020, even thrive. ...
Friday, March 27, 2020 · 11:00 AM PDTThis webinar will coach founders on how to analyze downside demand risk and marketing upside during this global health emergency. Specific categories will be examined as examples based on prior research. The specific reality of premium brands will...
Wednesday, August 7, 2019 · 12:00 PM PDT1. Cleaning survey data
2. Basic pattern analysis in qualitative data-sets
3. Key Lines of Inquiry to Follow
4. Simple, but, insightful charting
5. Interpretive guide-lines w/real world examples
Wednesday, July 24, 2019 · 12:00 PM PDT1. Key Quantitative Tools
2. Basics of Mini-Survey Design
3. PGS survey templates
4. Qualitative Interviewing Basics
5. PGS sample interview questions
courseThis 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of sp...