PGS University

On-demand

Ramping Your Brand - A Virtual Keynote

Friday, June 5, 2020 · 12:00 PM PDT

A highlights tour of my new book for founders and investors in premium consumer brands.... ....with live Q&A... ....and a live, hardcover book signing...
Understanding Category Variation in Demand During COVID-19 - APRIL UPDATE

Friday, April 24, 2020 · 10:30 AM PDT

This APRIL UPDATE will examine the most recent category data available and coach you on the variables that make the category impact vary so much for CPG brands. You'll walk away better prepared not to over-react and get through 2020, even thrive. ...
Understanding Early Stage Demand During this Emergency

Friday, March 27, 2020 · 11:00 AM PDT

This webinar will coach founders on how to analyze downside demand risk and marketing upside during this global health emergency. Specific categories will be examined as examples based on prior research. The specific reality of premium brands will...

Series

Scrappy Consumer Research for Founders

Webinar Series

This 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of sp...