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PGS University
  • Friday, June 17, 2022 · 12:00 PM MST
    An update to my 2021 update, using the same dataset and others. Analysis of major premium segment trends as the pandemic becomes endemic in the U.S. Plus 15 minutes of Q&A!
  • Friday, April 22, 2022 · 12:00 PM MST
    In this webinar, I share some top tips on how to master scanner data analytics as a busy founder who must learn how to measure your brand's performance in an objective competitive context.
  • Friday, February 18, 2022 · 12:00 PM MST
    This is a data-driven exploration of how early-stage premium brands should think about key classes of retail trade, including DTC and e-commerce.
  • Friday, June 5, 2020 · 12:00 PM PDT
    A highlights tour of my new book for founders and investors in premium consumer brands....

    ....with live Q&A...

    ....and a live, hardcover book signing...
  • Wednesday, July 24, 2019 · 12:00 PM PDT
    1. Key Quantitative Tools
    2. Basics of Mini-Survey Design
    3. PGS survey templates
    4. Qualitative Interviewing Basics
    5. PGS sample interview questions
  • course
    This 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of sp...
High impact, snack-sized content for founders.
Enjoy as much or as little as needed.