Friday, November 18, 2022 · 12:00 PM MST
Friday, December 2, 2022 · 12:00 PM MST
Friday, June 17, 2022 · 12:00 PM MSTAn update to my 2021 update, using the same dataset and others. Analysis of major premium segment trends as the pandemic becomes endemic in the U.S. Plus 15 minutes of Q&A!
Friday, April 22, 2022 · 12:00 PM MSTIn this webinar, I share some top tips on how to master scanner data analytics as a busy founder who must learn how to measure your brand's performance in an objective competitive context.
Friday, February 18, 2022 · 12:00 PM MSTThis is a data-driven exploration of how early-stage premium brands should think about key classes of retail trade, including DTC and e-commerce.
Friday, June 5, 2020 · 12:00 PM PDTA highlights tour of my new book for founders and investors in premium consumer brands....
....with live Q&A...
....and a live, hardcover book signing...
Wednesday, July 24, 2019 · 12:00 PM PDT1. Key Quantitative Tools
2. Basics of Mini-Survey Design
3. PGS survey templates
4. Qualitative Interviewing Basics
5. PGS sample interview questions
courseThis 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of sp...