Intro
I think with the huge amount of confusion still about what a hybrid event is we should spend 2 mins on what they are and the unknown formats these events can be delivered in
Delegates Numbers
• Global reach – is that just something people say or is it reality looking at the data
• What are the ratios of in person to digital attendees
• Hybrid reduces the no shows of in person events which are huge
• Still experiencing unwillingness on a grand scale of delegates to attend in person event
• Restrictions internationally are in place and will be for many months to come
• The pandemic has opened the door on hybrid, we now just need the creativity
Sponsorship
• In person events have limited exposure
o Inventory does extend these days to reg page presence, mailers, official partner etc over and above having an expo stand
• Looking at the formats we have discussed earlier ECHO, BOOK END and 365 (Will cover these off in the intro) sponsorship exposure is not only extended but virtual offers a huge amount of inventory (Discuss) . Data is king and can be shared unlike a lot of what happens at in person where delegates can remain fairly invisible
• Is there really any additional ROI with the long tail of exposure in the on-demand ? Discuss -
• 365 model – the perfect solutions for the bigger events especially for sponsors. We have examples
STAT - 71% of event producers say engaging both audiences and connecting them is their greatest challenge – how do we overcome that ?
ELEPHANT IN THE ROOM – Net Zero legislation
