How to Get Better Newsletter Metrics

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Also by DigitalEd @ MediaShift
Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr,; Elisabeth Goodridge, New York Times; Brady Pierce, Greentech Media

Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation.

This live online panel will include a discussion with publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses.

This free online panel is sponsored by empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor.

– Presentations will be available to participants.

Who should attend:
– Journalists, editors, growth managers, marketers, publishers, non-profits, and content creators interested in learning about newsletter metrics.

About the Moderator:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

About the Panelists:

Clare Carr leads’s marketing team. She focuses on helping companies understand the power of audience’s attention. She contributes to MetricShift, Native Ad Institute, Digital Content Next, and speaks across the world on digital analytics, data, and marketing.

Elisabeth Goodridge oversees editorial newsletters at the New York Times. She manages the research and development of new email and messaging products, as well as the optimization of the current portfolio of more than 50 editorial newsletters. The first editor to hold this role at the Times, Elisabeth collaborates closely with product, tech and design colleagues, and this work has led to double-digit percentage increases in both subscribers and subscriptions. Previously at the Times, she worked as deputy editor on the Metro desk and day editor in the Washington bureau. She holds an undergraduate degree from Colgate University and a masters degree from Northwestern University's Medill School of Journalism.

Brady Pierce is senior manager of digital marketing at Greentech Media, a creative strategies company that creates branded content including videos, podcasts and webinars. Brady previously worked at Yield10 Bioscience and Tufts University.
Wednesday, Feb 7, 2018, 10:00 am - 11:00 am
Pacific Time (US & Canada)
Duration: 1 hour
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Hosted by DigitalEd @ MediaShift

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