Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session

Prevent Margin Dilution in the Post-Inflation Era – An Industry Discussion

About This Webinar

B2B companies have met inflation with a series of price increases and tactics. Early temporary adjustments eventually became more permanent. Communication of these tactical moves often left much to be desired, while internally these changes were further hampered by the lack of transparency into actual costs, long term contract terms, order fulfillment lags, revenue realization, and the data needed to make the most profitable decisions. Frequent price changes also exposed gaps in the governance and execution of pricing decisions. Sales, product and pricing teams are now wondering:

What will happen now that inflation is on the decline?

Will the new price levels be maintained?

What factors will determine responses?

How is buyer behavior changing?

How will a recession factor into buying decisions?

Join us for a conversational webcast that will ponder the best ways to proactively address questions like these. You will gain a perspective from both the practitioner and solution provider side of the house as Marmon Strategic Marketing Leader Elizabeth Sulentic, Ducker Carlisle Principal Kevin McCabe, and Zilliant Business Solutions Consultant Todd Pate come together for a timely industry dialogue.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
VP, Strategic Marketing & Pricing, Marmon
Elizabeth is the head of Strategic Marketing and Pricing at Marmon Holdings. Marmon, a Berkshire Hathaway company, comprises of more than 100 autonomous businesses serving diverse industries and markets worldwide. Elizabeth has 20+ years of experience leading commercial activities in the areas of pricing, product management, communications, and strategic marketing in various B2B companies. She holds a bachelor’s degree in Marketing and a MBA from the University of Northern Iowa.

In her spare time, Elizabeth enjoys spending time with her family, reading, studying her family’s ancestry, and planning and taking trips.
Webinar hosting presenter
Principal, Ducker Carlisle
Kevin is a Principal at Ducker Carlisle where he is a leader in the global pricing client practice. Kevin holds a bachelor’s degree in Economics from the Western University, a master’s degree in Marketing from the University of London and is a Sloan Fellow (London Business School). Kevin has 20+ years consulting and global pricing experience across B2B, B2B2C and B2C markets, with focus on product engineering, subscriptions, SaaS and multi-channel sales.
Webinar hosting presenter
Business Solutions Consultant, Zilliant
Todd Pate has been a pricing leader for the past 20 years in the technology and manufacturing industries. That includes director and VP pricing roles at Dell, Trane, Motorola Mobility, and DXC Technology. Todd also has experience consulting on pricing strategy with KPMG and deploying price optimization software solutions for Zilliant & PROS. Todd is a frequent speaker, presenter, and author on achieving profitability improvements through the application of pricing process, science, and tools. He holds a BBA in Honors Business and Accounting from the UT Austin McCombs School of Business, and a MBA in Marketing and Finance from the University of Chicago Booth School of Business.

Todd lives in Tyler, TX with his wife Lorie and his daughters Neeley and Sophie. He serves as Vice President on the board of directors for Goodwill Industries of East Texas, and on the Strutter’s Rose Festival Parade committee. Todd enjoys playing tennis and traveling the globe.
Webinar hosting presenter
General Manager of Commercial Excellence, Zilliant
Barrett leads the Business Solutions Consultant team, aligning Zilliant solutions to customer needs and promoting pricing and sales best practices among our customers. Over the past two decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including building materials manufacturing and distribution, industrial components manufacturing, semiconductor manufacturing, office-supply distribution, hardware-software distribution, pharmaceutical and medical-device distribution, telecommunications, and multiple travel & transportation verticals. He has held management positions at multiple software enterprises including Manugistics, Revenue Technologies, Talus Solutions and AtWork Technologies. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through the application of pricing science. Barrett received both his Bachelor of Science in Applied Mathematics and his Master of Science in Operations Research from the Georgia Institute of Technology.
Hosted By
Zilliant webinar platform hosts Prevent Margin Dilution in the Post-Inflation Era – An Industry Discussion
Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle with leading CPQ, price management & optimization, and Revenue Intelligence applications. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps companies unlock the full power of pricing at zilliant.com.
Attended (58)
Recommended