Collaborate: Digital - Session One

Our opening session is titled Topic One: Collaborative Trends and sets the tone for conference. We review and reflect on exclusive sponsorship trend findings from the Frontier2020 industry report—conducted pre and during CV-19. Think!Sponsorship attendees will hear the key extracts from the survey to fuel debate and discussions across the event.

Our second, interlinked topic of the morning session is titled Topic Two: Selling Collaboratively. As sponsorship has become more integrated so objectives have become more sophisticated and wide-reaching, calling for sellers to create bespoke solutions with creative activation plans. In the advent of CV-19 dynamism, flexibility and collaboration have become central pillars that underpin enduring and successful partnerships. In this session we explore how the marketplace has and is evolving at rapid pace and the changing nature of sponsorship rights and assets. This session will be run as a panel discussion with sponsorship buyers and sponsorship sellers representing both ends of this spectrum.